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How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination marketing organizations (DMO) to mitigate the impact to local tourism during and after a crisis. Here are a few things to keep in mind.

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Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Keeping up with the evolution of social media metrics

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too?

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   Laci Bovee, Senior PR and Social Media Manager Posted on 12/1/16 8:12 AM

 


 

Topics: Best Practices, Social

Three Powerful Ways to Captivate Travelers Through Storytelling

A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images.

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How Our VisitBritain Campaign Curates #OMGB Moments to Inspire Travelers all Year Long

There are so many amazing moments that a traveler can experience in Great Britain throughout the year, which is exactly what VisitBritain, the national tourism agency of the United Kingdom, is looking to raise awareness of by partnering with Expedia. This builds on our previous partnerships, which have spanned more than five years and multiple successful initiatives and award-winning campaigns.

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   Noah Tratt, Global Senior Vice President Posted on 10/12/16 9:00 AM

 


 

Topics: Best Practices, Destination Marketing

Native, Mobile, and More: Advertising Week 2016 Highlights

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.

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The Top 5 Tools for Effective Travel Marketing

Aloha! Greetings from Hawai’i. I had the pleasure of participating at the 2016 Hawai’i Tourism Conference this week in Honolulu. This has been a big week: We launched our new “Discover Your Aloha” campaign with the Hawai’i Tourism Authority (HTA) earlier this week (check it out here ) and I spoke at the conference about the evolving and increasingly competitive global marketplace we are facing today as marketers.

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   Noah Tratt, Global Senior Vice President Posted on 9/30/16 10:10 AM

 


 

Topics: Best Practices, Destination Marketing

DMOs Enter a New Age of Digital Concierge Marketing

A picture may be worth a thousand words, but it’s often not enough to cut through the clutter and engage with new customers. A recent study shows people generally lose concentration after eight seconds, a shorter attention span than a goldfish. With that in mind, getting consumers to not only consider, but also book a trip is no small feat for destination marketing organizations (DMOs). DMOs however have a unique opportunity to reach travelers during their inspiration phase, using more than just a photo.

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Millennials and Virtual Reality: Our Top Takeaways from ESTO 2016

We had a great time last week at U.S. Travel Association’s ESTO, hosting a Learning Lab for attendees with a deep dive into our research and case studies from our leading destination marketing organization (DMO) campaigns. We talked last week on the blog about our traveler insights from our Learning Lab, and this week we want to share our key takeaways from attending sessions and networking with industry experts throughout the ESTO event. A few insights we picked up include:

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Monthly Top 5: Travel Digital Media Optimizations

With digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your optimizing these channels to meet and exceed your marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data.

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   Jason Rubenstein, Director, NA Posted on 8/23/16 8:16 AM

 


 

Topics: Best Practices

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How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more

2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The...Read more

Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds...Read more

New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a  that included the “365 Days...Read more

Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more