Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Destination marketing organizations (DMOs) make it their job to trumpet the uniqueness of their locales. When done well, DMO campaigns result in an increase of local and global travelers, driving value into their communities. So, what makes for an impactful DMO campaign? Below are a few examples of ...

How DMOs and Tourist Boards Create Value for Local Communities

You may have seen  from our Insights Summit at this year’s Destinations International Annual Convention, but for those of you who missed out on the conference entirely, we wanted to recap our key takeaways from a week of sessions.  Here are our top 5 trends from this year’s event that we think you ...

Our Top Takeaways for Destination Marketers from Destinations International’s Annual Convention this Year

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Check Out Our New Guide on Using Travel Data

Today's travel consumers have access to seemingly unlimited resources when researching hotels for their upcoming trip. There are hundreds of thousands of hotels across the globe for consumers to choose from, meaning you’re probably looking for new ways to stand out in the crowd. We have a ...

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

You may have seen the recent news that Expedia Inc.’s name and identity is now Expedia Group. While it may only seem like a one-word change, the name better reflects our identity as a leading global technology company, at the center of one of the most socially and economically important industries ...

Meet the New Expedia Group Media Solutions

Every brand has a unique story to tell. It’s getting that story to reach the right audience that is the challenge in today’s ever growing and changing digital consumer world.   Helping connect you with a deeper understanding of the travel audience, our access to billions of data points that make up ...

6 Media Opportunities to Inspire and Engage Travelers with Innovative Digital Storytelling

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats. We have well and truly moved from the realms of static billboards and banners. Our ...

9 Travel Marketing Trends to Watch in 2018

We’re already a few weeks into the new year, and uncovering the next trends in travel – cue the buzzwords. While these trends change with the season, what’s certain is the substantial research that has uncovered where we are heading in the travel space. In 2017, we looked deeply into traveler ...

Insights that will Shape your 2018 Marketing Campaigns

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