Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

Bleisure remains a hot topic for the travel industry. Regular blog readers will have seen our recent study, Bleisure Travel Trends, which examines the behavior of bleisure travelers from around the globe. For now, we are going to look specifically at Indian bleisure travelers, a group that is ...

Bleisure is Booming for Indian Business Travelers

Before you assume you know where your visitors are coming from, look at the data. International visitation is a huge objective of many destination marketing organizations, hotels and other brands. And while increasing international visitation is very important for brands and local economies, don’t ...

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

Travelers have commonly combined their business and leisure travel for a number of years now, but the phenomenon continues to grow, especially as young professionals increasingly travel for business. “Bleisure,” or business travel extended for leisure, has brands across the travel industry waking ...

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

It's been a great week! Thankfully the Southern California heat wave took a break while we have descended on Anaheim for the 2018 Destinations International Annual Convention. For the second year in a row, we hosted our Insights Summit, to share our latest insights and best practices, and connect ...

What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

This week at the Destinations International Annual Convention, we launched our newest research study on . The study, which spotlight the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico, shows that on average, Latin American travelers are taking nearly five ...

New Research: Why and How to Target Latin America Travelers

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their ...

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

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