Shedding light on Australians’ travel habits is the new study commissioned by Expedia, What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians want to ‘experience something different.’ Marketing your brand as having diverse and unique experiences can help tap into the Australian travel market.
Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once that stellar content is created, then what?