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New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year marketing partnership that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy.

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New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key.

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   Andrew van der Feltz, Senior Director, EMEA Posted on 7/11/17 1:35 PM

 


 

Topics: Consumer Research, Asia Pacific, EMEA

How Netherlands Board of Tourism & Conventions Inspires Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience, outside of the well-known Amsterdam, and showcase the region’s accessibility, the Netherlands Board of Tourism & Conventions (NBTC) teamed up with us to create an interactive online hub for travellers to plan their ideal trip to Holland.

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The Motivations of European Travelers from Generation Z to Baby Boomers

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them, to what type of device they use to book a trip, to the types of destinations and experiences they seek. A new study from Expedia Media Solutions on multi-generational travel trends in Europe found that while Millennials take the most number of trips per year, Boomers are taking the longest ones. On average, Europeans take 3.7 trips per year.   

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   Andrew van der Feltz, Senior Director, EMEA Posted on 6/22/17 5:02 AM

 


 

Topics: Consumer Research, EMEA

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New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big...Read more

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to...Read more

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were. “Getting...Read more

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these...Read more

Canadian Hotel Scripts Turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s...Read more