Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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The start of November sees thousands of travel industry professionals from around the globe make the annual trip to London, to visit the World Travel Market (WTM) exhibition. WTM is one of Europe's biggest travel industry trade shows and always a huge event for us. This year was no exception, with ...

Key Themes from WTM London 2018

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Kenya Tourism Turns To Social To Boost Travel Engagement

The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. Our latest campaign is supporting them in this mission, using a fun, concierge-style service to better engage with travelers in key markets across Europe. ...

Expedia launches Travel Match campaign with the German National Tourist Board

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their ...

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the ...

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us ...

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Every March, travel and tourism brands from across the globe descend on Berlin, Germany for ITB, the world’s leading travel trade show. Our team was there this year, taking more than one million combined steps across the huge conference venue to meet with our global marketing partners and enjoy the ...

What You May Have Missed at ITB Berlin 2018

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