With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their beautiful country and the rest of the world. With so many vacation days, we decided to compile some insights from our recent study on that shed light on how they use their vacation time to help you reach and influence French travelers.
Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the two-day conference.
Every March, travel and tourism brands from across the globe descend on Berlin, Germany for ITB, the world’s leading travel trade show. Our team was there this year, taking more than one million combined steps across the huge conference venue to meet with our global marketing partners and enjoy the expansive show floor.