Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Hotel Marketing is difficult. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

New Guide: Hotel Marketing to Drive Revenue

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

We are excited to share that we have been awarded with five Travel Weekly Magellan Awards – four gold and one silver. The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel ...

Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

Today's travel consumers have access to seemingly unlimited resources when researching hotels for their upcoming trip. There are hundreds of thousands of hotels across the globe for consumers to choose from, meaning you’re probably looking for new ways to stand out in the crowd. We have a ...

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that ...

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach ...

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had ...

Canadian Hotel Scripts Turnaround with Expedia TravelAds

We all know that acquiring a new customer costs more than nurturing an existing one, which is why developing a loyal base of customers is crucial to many brands. This is especially true in the travel and hospitality space where people are looking for a dependable experience regardless of where in ...

Questions of Loyalty: How to Grow Your Base of Loyal Customers in Travel

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