Questions of Loyalty: How to Grow Your Base of Loyal Customers in Travel

Posted by Hari Nair, Global Senior Vice President on 5/24/17 10:05 AM

We all know that acquiring a new customer costs more than nurturing an existing one, which is why developing a loyal base of customers is crucial to many brands. This is especially true in the travel and hospitality space where people are looking for a dependable experience regardless of where in the world they are. In hospitality alone, 37 percent of consumers show a high level of loyalty to the hotel where they stay.

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Tags: Best Practices, Success Stories, Hotel, Loyalty

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