Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy. As you consider your 2017 goals, it’s essential to take a ...

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content. Our new research, conducted by comScore, ...

Snapshot of the Canadian Traveler

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what ...

Snapshot of the American Traveler

Online travel shoppers have many choices to make as they are booking a trip, from where to go and how to get there, to what site to book on. Today, at Phocuswright 2016 in Los Angeles, we released findings from the new study, The Traveler’s Path to Purchase that we commissioned with comScore. The ...

What Brands Need to Know About Online Travel Content Consumption and Booking Habits

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers ...

Native, Mobile, and More: Advertising Week 2016 Highlights

There is no question that today’s consumers are increasingly browsing on their mobile devices. The screens-on-the-go crowd is growing, and the world is ever-connected. Turning to travel specifically, it’s clear that online travel consumers are overwhelmingly using mobile browsers. According to a ...

Monthly Top Five Tips: Mobile Web Optimization

Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012. ...

Mobile Data Shows “Fat Fingers” Are So 2012

The era of brands aiming to attract and engage new audiences and keep bringing back existing customers is well underway. In an increasingly mobile marketplace, where people are spending more time on the second screen, what could be more engaging for consumers than games? Games have become a key way ...

Increasing Traveler Engagement One Game at a Time

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