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Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Snapshot of the Canadian Traveler

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content.

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Snapshot of the American Traveler

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what influences their travel decisions, and how marketers can best reach and influence them.

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What Brands Need to Know About Online Travel Content Consumption and Booking Habits

Online travel shoppers have many choices to make as they are booking a trip, from where to go and how to get there, to what site to book on. Today, at Phocuswright 2016 in Los Angeles, we released findings from the new study, The Traveler’s Path to Purchase that we commissioned with comScore. The new study identifies trends of the American, British and Canadian online travel shopper throughout the inspiration, consideration and booking phases. 

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Native, Mobile, and More: Advertising Week 2016 Highlights

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.

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Monthly Top Five Tips: Mobile Web Optimization

There is no question that today’s consumers are increasingly browsing on their mobile devices. The screens-on-the-go crowd is growing, and the world is ever-connected.

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Mobile Data Shows “Fat Fingers” Are So 2012

Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012.

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Increasing Traveler Engagement One Game at a Time

The era of brands aiming to attract and engage new audiences and keep bringing back existing customers is well underway. In an increasingly mobile marketplace, where people are spending more time on the second screen, what could be more engaging for consumers than games?

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   Noah Tratt, Global Senior Vice President Posted on 1/14/16 9:00 AM

 


 

Topics: Mobile

How Do Multi-Screens Influence Travel Purchases?

Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases?

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Monthly Top 5: Tips to a Better Mobile Strategy

The consumer experience across devices is becoming more fluid, or as the IAB has noted, there is a rise of a new liquid consumer. As device consumption continues to evolve and expand, travel consumers’ habits and behavior have also adjusted. Understanding travelers’ device usage is vital for marketers who want to reach and meaningfully engage this emerging liquid consumer.

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How Destination Marketing Organizations Can Prepare for Crisis

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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more