By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.
Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.
As most of us in the digital world know, one of the biggest growth areas in the last year has been around native advertising. That said, native ads are not new. Newspapers have advertorials; TV and film have product placement. For digital, we as marketers are at a turning point; display advertising is effective, but there are other ways to reach users in ways that provide value to users in context within the publishing environment.