Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to ...

New eBook: Insights about American Boomer and Millennial Travelers

New research reveals generational trends from four distinct age groups – Generation Z, Millennials, Generation X and Baby Boomers – in three of the biggest travel markets in the world – US, UK and China. The research was discussed in a webinar with tnooz and Expedia Media Solutions which took place ...

Compare and Contrast: British Boomers, Chinese Millennials and American Generation X-ers

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the ...

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had ...

Canadian Hotel Scripts Turnaround with Expedia TravelAds

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen  The Traveler’s Path to Purchase research, launched with comScore, identifies trends and behaviors of American, British and Canadian consumers along the 45-day digital ...

Tnooz Webinar Recording: The Traveler’s Path to Purchase

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the ...

Three Ways to Influence the American Traveler’s Path to Purchase

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