The Shenandoah Convention and Visitors Bureau (CVB) reached out to Expedia Media Solutions in an effort to attract conference and hotel bookings that traditionally go to Shenandoah’s larger neighbor, Houston. Despite a variety of excellent hotels and meeting venues in Shenandoah, most individuals who stay in the area had little knowledge of the city. This limited brand awareness resulted in fewer stays than the CVB, and local hotels, desired.
Holland America was looking to grow business on their site as well as within our OTA portfolio. Of course we all know that creating sustainable, long-term growth doesn’t happen overnight. Just like a good cruise, it’s a journey.
How much time do you have to grab a shopper’s attention? Not much, according to a recent study by Mediative, which reveals searchers spend around 1.17 seconds viewing each listing on a page. In 2005, it was just under 2 seconds. That’s more than a 60% drop in the past decade!