Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Kenya Tourism Turns To Social To Boost Travel Engagement

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip ...

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

While Puerto Rico is continuing to recover from Hurricane Maria, most of the sights and attractions of the island are ready for visitors to experience. Alongside Travelocity, we teamed up with the Puerto Rico Tourism Company to help spread the word that Puerto Rico is ready to welcome travelers, ...

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

As the wisest traveler of them all, I’ve picked up quite a few skills on my adventures — including how to tell an incredible story. There’s a lot you can see from a Gnome’s-eye-view, and it’s this perspective that keeps my fans captivated with each and every journey. Although I started in the ...

The Travelocity Gnome Inspires Portland Travel Through Social Media

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, ...

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too? If not, then it’s time for a refresh. Social media is an essential tool for marketers, especially in travel. Consider the following: More ...

Keeping up with the evolution of social media metrics

What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our ...

How Expedia Joined the “Shellebration” with Lee County

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers ...

Native, Mobile, and More: Advertising Week 2016 Highlights

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