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From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for travelers of all types, the Cancun Convention & Visitors Bureau (CVB), the destination marketing organization (DMO) for Cancun, partnered with Expedia Media Solutions to launch an integrated and multi-channel campaign. “Discover Cancun” showcases the cultural, archaeologic and adventurous experiences available to travelers.

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   Ana Paradela, Director Posted on 3/30/17 9:15 AM

 


 

Topics: Best Practices, Success Stories, Destination Marketing

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination marketing organizations (DMO) to mitigate the impact to local tourism during and after a crisis. Here are a few things to keep in mind.

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2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, and include the following recipients this year.

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New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a full-funnel marketing campaign that included the “365 Days of #OMGB” content platform. Now, as a part of our multi-year partnership, we’re unveiling the next iteration: an innovative, new video player which is the first ever to utilize a smartphone’s gyroscope and compass as a way for users to navigate and engage with inspiring destination content.  

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Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state.

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   Erica Eyring, Director, NA Posted on 1/17/17 12:37 PM

 


 

Topics: Success Stories, Destination Marketing

Innovation & Insights: Key Takeaways from Our Expedia Media Solutions Learning Lab

This week at the annual Expedia Partner Conference in Las Vegas, our Expedia Media Solutions team hosted a Learning Lab, where we shared insights about online traveler behaviors from custom studies we did with third-party research firms as well as learnings and success stories from a few of our marketing partners, including Destination BC, Visit Britain and The Cape Los Cabos and introduced the new Expedia brand campaign.

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2016 North America and Latin America Partner Campaign Awards

We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.

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Three Powerful Ways to Captivate Travelers Through Storytelling

A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images.

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How Expedia Joined the “Shellebration” with Lee County

What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our partnership with the Lee County Visitor & Convention Bureau (VCB).

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   Erica Eyring, Director, NA Posted on 10/26/16 2:29 PM

 


 

Topics: Success Stories, Destination Marketing, Social

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign crafted targeted adventurous couples eager to get away for the lover’s holiday. Avianca Airlines promoted routes to some of their most breath-taking destinations across Latin America and the Caribbean.

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   Ana Paradela, Director Posted on 10/20/16 8:16 AM

 


 

Topics: Success Stories, Airlines

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From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more