While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination marketing organizations (DMO) to mitigate the impact to local tourism during and after a crisis. Here are a few things to keep in mind.
This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, and include the following recipients this year.
Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a that included the “365 Days of #OMGB” content platform. Now, as a part of our multi-year partnership, we’re unveiling the next iteration: an innovative, new video player which is the first ever to utilize a smartphone’s gyroscope and compass as a way for users to navigate and engage with inspiring destination content.
Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state.
This week at the annual Expedia Partner Conference in Las Vegas, our Expedia Media Solutions team hosted a Learning Lab, where we shared insights about online traveler behaviors from custom studies we did with third-party research firms as well as learnings and success stories from a few of our marketing partners, including Destination BC, Visit Britain and The Cape Los Cabos and introduced the new Expedia brand campaign.
We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.
A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images.
What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our partnership with the Lee County Visitor & Convention Bureau (VCB).
Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign crafted targeted adventurous couples eager to get away for the lover’s holiday. Avianca Airlines promoted routes to some of their most breath-taking destinations across Latin America and the Caribbean.
The Hawaiian Islands are unlike any other global travel destination. Known for balmy year-round weather and breathtaking natural beauty, Hawai‘i also has a rich cultural identity that is truly unique, but how do you showcase something so intangible to potential vacation goers? The answer: facial recognition software and drones.