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Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign

Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors.

VSA, in partnership with Proof Advertising, teamed up with Expedia Media Solutions to create the first domestic tourism campaign featuring 360-degree video content within Interactive Advertising Bureau (IAB)-compliant banner ad units.

Launching today, the “My Day in San Antonio” campaign prompts people to engage with 360-degree video footage within the ad units; by clicking on hotspots within the video, users can discover a variety of San Antonio locations and experiences. As users engage with the hotspots and explore the content, the banner ad is transformed into a “choose your own travel adventure” quiz in which viewers can plan their perfect day in San Antonio. After interacting with the ad and creating their perfect San Antonio adventure, users will be delivered a personalized itinerary based on their choices and can enter to win a trip to San Antonio.

All 360-degree video content interactions and engagements happen within the IAB-compliant banner ads, breaking the boundaries digital advertising campaigns were previously constrained by. It provides a fluid experience as the user doesn’t need to leave the site to experience the 360-degree ad content. The ads are powered by patent-pending panamorphic technology developed by Advrtas that facilitates total ad responsiveness to multiple mobile phone sensors including the gyroscope, accelerometer and magnetometer. They are also full screen capable and play in all browsers and in app across all platforms and devices.

Advrtas, the world’s first 360-degree and virtual reality marketing and advertising solution, was chosen as the technology vendor for ‘My Day in San Antonio’, as it’s the first to be able to offer this immersive video capability to advertisers.

The campaign is designed to increase market share against competitive destinations within Texas, particularly San Antonio drive markets. It will run through September and is live across all Expedia, Inc. sites in the U.S. and select sites in Mexico, including Travelocity, Hotels.com and Expedia.com.

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Using video to connect with consumers at all stages of the purchase cycle

You’ve probably heard that old adage about writing: Show, don’t tell. The same advice is just as relevant to travel brands. Why tell potential travelers about an experience when you can show them?

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   Monya Mandich, Global Senior Director, Marketing and Communications Posted on 11/10/16 8:57 AM

 


 

Topics: Video

The World is Shrinking: How Technology is Affecting the Way We Travel

Technology advancements bring people together like never before, making the world smaller and more accessible, but in no other industry does that reign truer than in travel. New technologies have transformed the tourism and travel industry, affecting and changing every aspect of a trip, from how consumers choose a destination, to how they get there, and how they interact with their surroundings.

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   Angelique Miller, Director of Brand and Marketing Partnerships Posted on 9/19/16 12:04 PM

 


 

Topics: Social, Video

Monthly Top Five: Creating powerful travel video content

Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to 72 minutes.1   

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How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the ebook here.

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Seeing is Believing – Imagery, Icons and Interaction in Destination Marketing

Destination marketers are tasked with building awareness and positive perceptions about a place – whether a city, country or region – to drive new and repeat visitors.

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Expedia Media Solutions Creates Interactive Videos to Market Destinations

Expedia Media Solutions created interactive video campaigns in partnership with tourist boards, including Visit Denmark and Bermuda Tourism. These videos bring to life the many ways to experience destinations with content that is fresh and shareable. Because we know travel is so inherently personal, we wanted to use immersive, interactive digital video to enhance a viewer's experience of a destination more than traditional linear video to truly tell the story of destination.  This isn’t just about watching. This is about taking part in a series of decisions that encourage the user to explore a city or an island on their own terms – and perhaps to uncover some hidden gems along the way.  The film was captured using specially-designed wearable cameras to deliver a unique perspective, and help viewers feel like they are really there.

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