Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Destination Marketing Organizations (DMOs) of all shapes and sizes gathered this week in San Francisco to learn from one another about the newest technologies and strategies for marketing their destinations. My team and I were on site this week to hear what DMOs are focusing on in 2018, and I ...

Influencers, UGC and the Growing Importance of Video: Building Your 2018 Marketing Strategy with Takeaways from eTourism Summit

Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors. VSA, in partnership with Proof Advertising, ...

Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign

You’ve probably heard that old adage about writing: Show, don’t tell. The same advice is just as relevant to travel brands. Why tell potential travelers about an experience when you can show them? As consumers spend more and more time in the digital space, they’re also spending more and more time ...

Using video to connect with consumers at all stages of the purchase cycle

Technology advancements bring people together like never before, making the world smaller and more accessible, but in no other industry does that reign truer than in travel. New technologies have transformed the tourism and travel industry, affecting and changing every aspect of a trip, from how ...

The World is Shrinking: How Technology is Affecting the Way We Travel

Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to ...

Monthly Top Five: Creating powerful travel video content

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the ebook  Video can bring to life the ...

How Marketers Are Using Video to Influence Travel Decisions

Destination marketers are tasked with building awareness and positive perceptions about a place – whether a city, country or region – to drive new and repeat visitors. With that comes the familiar challenge – how do you tell a unique story about your destination in a way that will really inspire ...

Seeing is Believing – Imagery, Icons and Interaction in Destination Marketing

Expedia Media Solutions created interactive video campaigns in partnership with tourist boards, including Visit Denmark and Bermuda Tourism. These videos bring to life the many ways to experience destinations with content that is fresh and shareable. Because we know travel is so inherently ...

Expedia Media Solutions Creates Interactive Videos to Market Destinations

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