Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

Ana Paradela, Director
June 1, 2017
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LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, another Peruvian city known for its archaeological remains, to feature as travel destinations.  

But, how do you feature LATAM Airline’s routes in Latin America and Peru’s two popular cities through the eyes of a traveler? Book a plane ticket for the Travelocity Roaming Gnome! Travelocity’s Roaming Gnome is known for his global adventures, and his next stop? Peru. As the Roaming Gnome flew to Peru as a VIP passenger on LATAM Airlines, he documented his travels along the way by featuring images on social media enjoying the comfort and luxury of the airline and his many adventures on the ground.  

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Through 76 social media posts across Instagram, Twitter and Pinterest, and inspired articles on the Travelocity blog with the Gnome’s itinerary and trip highlights, the campaign captured the attention of potential travelers with more than 2.7 million impressions over the two-week campaign period.

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You can view other adventures from the Roaming Gnome by following his Instagram here, and get inspired by checking out more of our success stories.

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Ana Paradela
Director
As Director, Advertising for Expedia Group Media Solutions, Ana Paradela oversees the regions of LATAM, Mexico and Caribbean and is responsible for managing, motivating and coaching a team of five media consultants. Ana has over 17 years of combined experience in the travel, hospitality and digital media sales. Prior to Expedia, Ana worked at Palace Resorts as a Senior Sales Manager leading the Sales team in North America for 10 years.
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