LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, another Peruvian city known for its archaeological remains, to feature as travel destinations.
But, how do you feature LATAM Airline’s routes in Latin America and Peru’s two popular cities through the eyes of a traveler? Book a plane ticket for the Travelocity Roaming Gnome! Travelocity’s Roaming Gnome is known for his global adventures, and his next stop? Peru. As the Roaming Gnome flew to Peru as a VIP passenger on LATAM Airlines, he documented his travels along the way by featuring images on social media enjoying the comfort and luxury of the airline and his many adventures on the ground.
Through 76 social media posts across Instagram, Twitter and Pinterest, and inspired articles on the Travelocity blog with the Gnome’s itinerary and trip highlights, the campaign captured the attention of potential travelers with more than 2.7 million impressions over the two-week campaign period.
You can view other adventures from the Roaming Gnome by following his Instagram and get inspired by checking out more of our success stories.