Two Creative Campaigns Awarded this Week at the Australian Tourism Exchange

   Gianluca Armando, Director, APAC Posted on 5/18/17 6:05 PM

This week at the Australian Tourism Exchange (ATE), Australia’s largest travel and tourism event, we met with and learned from industry experts on new tools and campaigns in the travel industry. We also had the pleasure to present the first of our APAC Partner Awards to two Australian destination marketing organizations (DMO) who leveraged creativity to increase awareness and visitation to their destinations. The two winning campaigns include:

 ANZ Campaign of the Year: Destination NSW

Destination NSW partners with Expedia Media Solutions several times a year to develop campaigns designed to inspire targeted audiences and drive incremental sales for different destinations on a seasonal basis. For the 2016 to 2017 summer season (November and December in the Southern Hemisphere), Expedia Media Solutions developed a custom digital hub that featured inspirational videos and images alongside recommended hotels, to allow users to instantly book their ideal Sydney and Regional NSW vacation. The campaign generated over four million impressions and 4,000 user sessions, as well as an 81:1 return on advertising spend. It successfully drove increased demand for Sydney and Regional NSW, with a nearly 70 percent year-over-year increase in air ticket demand and a nearly 100 percent year-over-year increase in demand for the featured hotels. Award.jpg

APAC Destination Campaign of the Year: Tourism Northern Territory

Tourism Northern Territory worked with Expedia Media Solutions to develop an integrated digital campaign designed to generate brand awareness, position Northern Territory as a top of mind destination for Australian travelers and increase visitation. The “Do the NT” campaign centered around an interactive hub featuring a NT Travel Bucket List, which allowed users to explore all that the region offers and create their ideal bucket list trip experience to NT. Once users created their NT Travel Bucket List, they could submit it for a chance to win the opportunity to experience the first item on their personalized list. “Do the NT,” which ran during September and October 2016 on Expedia’s Australia site, was supported with display advertising and Passport Ads. In the first month and a half, the campaign saw remarkable success generating over 5,000 contest entries and 14,000 landing page sessions from over 12,000 unique users, with an average session time of over two minutes. Award 2.jpg

Congratulations to Destination NSW and Tourism Northern Territory! To stay up to date on our latest campaigns, news and research, subscribe to our blog via the form above, and please follow us on Twitter and LinkedIn.  

Topics: Success Stories, Destination Marketing, Events, Asia Pacific

Subscribe to Email Updates

Subscribe to Email Updates

Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us



That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to...Read more

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That...Read more

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be...Read more

How Netherlands Board of Tourism & Conventions Inspire Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience,...Read more

Activities in the City: Activities and Events Drive Bleisure Travel

You’ve seen them. You’ve read about them. You may even be one of them. Now, go get them! So, how do you “go get them?” It’s simpler than you think. Like any other traveler, the key is providing them...Read more