Making some of these adjustments will help our partners navigate the rapidly changing landscape and ensure that marketing activity reaches the right travelers, with the right messages, when the time is right. We believe that by sharing what is driving travel decisions—such as why travelers are flocking to vacation rentals—we can help travel advertisers stay relevant and engage potential visitors, whether in the vacation rental sector or elsewhere.
A bright spot for vacation rentals
When comparing pre-COVID-19 accommodation bookings for leisure travel, we see that traveler consideration for vacation rentals – as well as resorts – has increased slightly, while consideration for other accommodation types decreased. From Flexcations to the rise of road trips and secondary cities, travelers are turning to vacation rentals for leisure travel in the time of COVID-19.
In May, we announced the addition of Vrbo to the Media Solutions brand portfolio, providing a new opportunity for our advertising partners to connect with Vrbo’s distinct travel audiences—including family travelers. As of this week, we’re excited to share that advertising on Vrbo has expanded and is now available on multiple Vrbo brands and points of sale around the world, including Vrbo Spain, Italy, Canada, Brazil, Stayz Australia, and more.
In addition to the Vrbo brand and points of sale expansion, we have also added new targeting capabilities on Vrbo. Now, advertisers can target Vrbo’s audience based on travel start and end dates, number of travelers—including number of adults or kids, points of interest, destination country.
We are committed to helping our advertising partners through research and data-driven insights. We are also supporting our destination and accommodations partners with COVID-19 relief programs; learn more about those relief programs by