Search


Contact
BlogHeader_withIcons.jpg

Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign


Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors.

VSA.jpg

VSA, in partnership with Proof Advertising, teamed up with Expedia Media Solutions to create the first domestic tourism campaign featuring 360-degree video content within Interactive Advertising Bureau (IAB)-compliant banner ad units.

Launching today, the “My Day in San Antonio” campaign prompts people to engage with 360-degree video footage within the ad units; by clicking on hotspots within the video, users can discover a variety of San Antonio locations and experiences. As users engage with the hotspots and explore the content, the banner ad is transformed into a “choose your own travel adventure” quiz in which viewers can plan their perfect day in San Antonio. After interacting with the ad and creating their perfect San Antonio adventure, users will be delivered a personalized itinerary based on their choices and can enter to win a trip to San Antonio.

VSA ad.png

All 360-degree video content interactions and engagements happen within the IAB-compliant banner ads, breaking the boundaries digital advertising campaigns were previously constrained by. It provides a fluid experience as the user doesn’t need to leave the site to experience the 360-degree ad content. The ads are powered by patent-pending panamorphic technology developed by Advrtas that facilitates total ad responsiveness to multiple mobile phone sensors including the gyroscope, accelerometer and magnetometer. They are also full screen capable and play in all browsers and in app across all platforms and devices.

Advrtas, the world’s first 360-degree and virtual reality marketing and advertising solution, was chosen as the technology vendor for ‘My Day in San Antonio’, as it’s the first to be able to offer this immersive video capability to advertisers.

The campaign is designed to increase market share against competitive destinations within Texas, particularly San Antonio drive markets. It will run through September and is live across all Expedia, Inc. sites in the U.S. and select sites in Mexico, including Travelocity, Hotels.com and Expedia.com.

To stay up to date on our latest campaigns, news and research, subscribe to our blog via the form above, and please follow us on Twitter and LinkedIn.  

Topics: Destination Marketing, Video

Subscribe to Email Updates

Subscribe to Email Updates


Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us

Twitter

LinkedIn


That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to...Read more

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That...Read more

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be...Read more

How Netherlands Board of Tourism & Conventions Inspire Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience,...Read more

Activities in the City: Activities and Events Drive Bleisure Travel

You’ve seen them. You’ve read about them. You may even be one of them. Now, go get them! So, how do you “go get them?” It’s simpler than you think. Like any other traveler, the key is providing them...Read more