Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

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What’s your hotel’s most expensive room?  

While a suite or penthouse may be the obvious choice, in truth, it’s an empty room. In the highly saturated hotel marketplace, how can hotels stand apart from the competition, and ultimately, help ensure their rooms are consistently filled?  

In our on-demand webinar, we answer that question. “How Hotels Can Stand Out in a Saturated Market,” features three of our industry experts and their findings on effective strategies for driving profitability and room nights in an ultra-competitive marketplace.  

In the recording, we hear from:   

Christine Scarce, Director, Product Marketing, Expedia Group Media Solutions  

Jurriaan Klink, Director, Market Management, Expedia Group 

Andy Mann, Senior Director, Business Development, Expedia Group Media Solutions  

TravelAds Webinar Speakers

 
The webinar centers upon a key tactic for driving room nights: our sponsored listing solution, TravelAds.  

Flexible and efficient, simple yet sophisticated, TravelAds helps hotels stand apart from their competitors and capture the attention of engaged, ready to book travel shoppers.  With 144 million unique monthly visitors, Expedia Group’s global network of travel sites draws in a highly qualified audience. TravelAds helps your hotel capture the attention of this audience at a crucial point in the purchase cycle.

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It also helps hotels:

  • Drive additional room nights
  • Increase visibility
  • Increase brand awareness

One of the key reasons TravelAds is so effective in helping hotels stand apart from the competition is timing: When you run a TravelAds campaign, you will reach customers at the most influential point of the purchase cycle. Consumers who see TravelAds listings already know their travel dates and destination and are therefore close to converting. Additionally, your ad only shows when you have availability. There is no wasted exposure, and you only pay for the clicks you receive.

TravelAds Webinar

The webinar also explores key TravelAds features including:

  • Custom ad copy and images
  • Targeting based on real-time traveler intent
  • Customized bidding

Ultimately, our priority is to create advertising products that will resonate with travel shoppers as they move between each stage of the traveler journey, and in turn, provide an increase in room nights. TravelAds is one such product, and above are just some of its many facets.

To get the full benefit of the webinar, we invite you to view the presentation in its entirety. Whether you’re just getting started with TravelAds, or looking to fine-tune your strategy, you can learn more with “How Hotels Can Stand Out in a Saturated Market.”
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Expedia Group Media Solutions
Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, with a total of more than 144 million monthly unique visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide.
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