Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

Christine Walker Scarce, Global Director, Product & Sales Marketing
September 29, 2017
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In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous opportunities as well as challenges for marketers. Marketers now have an unprecedented ability to tap into this digital data through understanding consumer behaviors, and therefore engage target audiences as well as measure results to demonstrate real business impact.  

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The challenge is in mining this massive digital travel data sphere for actionable insights. We at Expedia Media Solutions empower marketers to tap into research as well as our first-party data to help set campaign strategy, optimize for results, and integrate actionable insights to inform planning for future campaigns.

We conducted a webinar last week covering our data insight capabilities to allow marketers to reach highly engaged travel shoppers with our insights and digital advertising tools. Marketers can build powerful custom audience segments to engage travel shoppers throughout the consumer journey using Expedia Inc.’s extensive first-party data. Download the webinar for a look at the latest insights and reporting capabilities available, including:

  1. Pre-campaign planning tools
  2. Campaign duration support
  3. Post-campaign analysis
  4. Success stories from real advertisers

Replay our webinar  <https://info.advertising.expedia.com/ondemand-webinar-using-data-to-drive-results> and learn how you can use data to turn insights into action.

 

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Picture of Christine Walker Scarce, Global Director, Product & Sales Marketing
Christine Walker Scarce
Global Director, Product & Sales Marketing
Christine Walker Scarce leads the product marketing team at Expedia Group Media Solutions, overseeing the go-to-market strategies for the digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com. With more than 20 years in the marketing industry, Christine has experience in e-commerce, merchandising and technology industries, having led product strategy and development previously at Vegas.com and T-Mobile. She is a graduate from the University of Houston and lives in Seattle with her family.
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