What U.S. National Park Are You? Expedia Media Solutions Creates an Interactive Video Quiz with Brand USA for the America Wild: National Parks Adventure Film

Noah Tratt, Global Senior Vice President
April 21, 2016
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Spring is here – what a great time to celebrate the great outdoors! This week we are launching a campaign (https://usnationalparks.expedia.co.uk) with Brand USA that leverages clips of the ‘National Parks Adventure’ film in a fun online interactive quiz to inspire people to learn more and travel to our national parks and monuments to experience the wonder for themselves.

Narrated by Academy Award® winner Robert Redford, the National Parks Adventure film for IMAX® and giant screen theatres takes audiences on the ultimate off-trail adventure into the nation’s great outdoors and untamed wilderness (see the trailer here). The film is part of a larger initiative by Brand USA, the cooperative destination marketing organization of the United States of America, to encourage international travelers to visit the country.

As a longtime partner of Brand USA, we are honored to lend support and raise awareness as the first global sponsor and exclusive online travel activation partner of this film. Our new interactive video quiz campaign gives travelers a chance to explore the great outdoors and discover their perfect park before booking a trip. The campaign is running on a custom built page that links to Expedia® points of sale in Australia, Canada, Germany, Mexico and the U.K.

How it works: What U.S. National Park Are You?

By featuring actual footage from the film, our “What U.S. National Park Are You?” campaign survey is not your standard quiz. Prompted with questions or thought starters such as “Weekend spontaneity to you is…” travelers are shown two different video clips and can choose the experience that they prefer. Participants can choose outdoor experiences that appeal to them based on what they see on the screen, and engage with the content to learn more about U.S. national parks and monuments, and even book travel.

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Once the five question quiz is completed, the ideal U.S. park is revealed and the participant is entered for a chance win a trip to that destination.

The interactive U.S. national park quiz with Brand USA will be supported by onsite media display campaigns across Expedia.com® in the select markets, as well as promoted on Facebook, for a month. So what national park are you?

Check out our other success stories here.

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Picture of Noah Tratt, Global Senior Vice President
Noah Tratt
Global Senior Vice President
As global senior vice president of Expedia Media Solutions, Noah Tratt oversees all facets of the business including product development and execution, engineering, operations, media sales and business development for the Expedia, Inc. brands. Noah has overseen thousands of digital marketing partner initiatives and has significantly grown the Expedia Media Solutions business over the past several years. With more than two decades of marketing and sales experience, Noah has worked at Microsoft and Xylo, and launched Daily Rocket, a tech startup acquired by Fiserv. He joined Expedia, Inc. in 2002 to lead the car rental business, and later served as vice president of supplier strategy for Expedia Corporate Travel. Noah currently is an officer of the U.S. Travel Association, serving as secretary, and is also a member of the editorial board for the Journal of Digital and Social Media Marketing. He has been recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing, and was inducted into the ClickZ Digital Marketing Hall of Fame. Noah is a graduate of Brown University, and lives with his family in Seattle.
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