The future is bright for OTAs
Along with travel start-ups and industry bodies, OTAs were also well represented at Phocuswright Europe 2019. The event closed with an interview of Expedia Group’s very own Cyril Ranque, President of Lodging Partner Services, who discussed the future of OTAs with Phocuswire Editor in Chief Kevin May. During a wide-ranging conversation that spanned the consolidation of the travel industry, the emergence of new technology platforms and the benefits of operating at scale, Cyril painted a positive picture of role OTAs will play in the future. Responding to questions on the conference theme, Empires On Edge, he claimed that leading brands must always be on the edge of being challenged if they want to achieve greatness.
Digital remains a priority for established brands
Travel tech start-ups were well represented at Phocuswright Europe, but with many more established travel brands lacking the budget or technical skills of more tech-focused organizations, the challenge keeping up with new entrants was widely discussed. A roundtable featuring leading air, hotel and destination executives tackled the topic of digital transformation, discussing how the fight for customer attention can be tackled through technology.
We had a fantastic time at Phocuswright Europe and hope to see you at next year's event. In the meantime, you can stay up to date on our latest news and research by subscribing to our blog via the form above, or following us on Twitter and LinkedIn.