Next to take the stage was our Global Senior Vice President, Hari Nair, who joined a panel of experts on the opening day of Travel Forward, the new travel and hospitality technology event located within WTM London. Hari and his fellow panellists explored the expectations of tomorrow's travellers and the opportunities these present across the travel ecosystem.
WTM was also an opportunity to host our annual London Insights Summit, which saw over 100 travel experts from Europe and beyond, joining us to discuss all things marketing. During the two-hour session, we shared findings from our latest custom study on bleisure travel and heard success stories from some of our travel partners. The summit ended with a fantastic discussion featuring partners from VisitDenmark and Palladium Hospitality Group discussing a wide range of topics, from the impact of younger travellers on the industry, to the trends that are impacting their core markets.
Wrapping up the action at WTM, Angelique Miller took to the stage once more to represent Team Americas at the annual MMGY Tourism Cup debate. Now in its fourth year, The MMGY Tourism Cup features top leaders from tourism in the Americas and Europe in a debate-style program. Following a keynote presentation from Expedia's Vice President, Brand Marketing, Vic Walia, on the recipe for a successful ad campaign, both teams launched into a discussion of this year's topic: tourism innovation and transformation in technology.
Channelling her inner Don Draper, Angelique argued that we all need to stop thinking about advertising as 'Madmen versus Maths men' and embrace the power of data as part of the creative process. Her compelling argument turned the tide for Team Americas, setting them up for the first Tourism Cup win over Team Europe in several years!
We had a fantastic time at WTM and hope to see you at next year's event. In the meantime, you can stay up to date on our latest news and research by subscribing to our blog via the form above, or following us on Twitter and LinkedIn.