What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

Monya Mandich, Global Senior Director, Marketing and Communications
July 12, 2018
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It's been a great week! Thankfully the Southern California heat wave took a break while we have descended on Anaheim for the 2018 Destinations International Annual Convention. For the second year in a row, we hosted our Insights Summit, to share our latest insights and best practices, and connect with destination marketers.

DI insights summit 1We launched our newest research at our Insights Summit, an extension of our previous Multi-National Travel Trends Study, this time examining the online behavior of travelers from Latin America. The research illustrates the complex and time-consuming purchase journey of digital travelers in key markets such as Mexico, Argentina and Brazil, and uncovered some interesting findings. Did you know that travelers from these countries on average take longer trips than anyone globally? And, they are more likely to travel domestically than internationally? Learn more about these traveler’s behaviors by downloading the new study here. .

We introduced Tammy Snow, director of user research at Expedia Group’s Innovation Lab, who shared the science of mind reading. Attendees got an inside look at the Innovation Lab, where researchers like Tammy track their subjects' emotions in real time to gauge their responses from looking at different experiences like travel photos or videos, to online shopping. Expedia Group, and the team at Expedia Group Media Solutions use the findings from the lab to help influence design and product development to create dynamic experiences for consumers and advertisers alike.

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Next, our experts revealed the latest insights and reporting capabilities marketers can expect from our first-party data—allowing industry decision-makers to transform these insights into action. Bolstered by our research, our digital advertising tools for destination marketers empowers you to engage travelers throughout the consumer journey—from inspiration to in-trip.

And to wrap up our Insights Summit, Theresa Belpulsi of Destination DC, Jessica Shultz from MMGY, Colette Jones of Destination Cleveland and our own Wendy Olson Killion took to the stage to participate in a panel discussion, led by our leader Hari Nair, on the importance of data for the destination marketer, sharing best practices on how data has transformed their marketing strategies.

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If you were not able to make it this year to our Insights Summit, we hope to catch you at an event soon. Remember to subscribe to our blog to get our latest industry insights!

Picture of Monya Mandich, Global Senior Director, Marketing and Communications
Monya Mandich
Global Senior Director, Marketing and Communications
Monya Mandich is a global senior director at Expedia Group Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia Group suite of leading global travel brands. With nearly two decades of experience, she evangelizes a thought leadership approach both externally and internally centered on data-driven insights, which has resulted in travel and marketing industry recognition and accolades. Monya previously managed strategic partnership development, executing strategies for top-tier partnerships, maximizing traffic and revenue for Expedia.com. She started her career in the travel space at VacationSpot.com, where she ran the B2B marketing and customer acquisition efforts for the vacation rental booking site. Monya is on the board of directors for Destinations International and the U.S. Travel, and also participates on the advisory committee for U.S. Travel's Project: Time Off, which aims to shift thinking around the health, business and economic value of personal time off, Monya was also recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing. She is a graduate of Western Washington University, and lives in the Seattle area with her family.
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