To extend the campaign’s reach and engagement, the website features integrated social sharing capabilities so users can share their choice with friends and family across social channels and help other travelers around the world dream up their next adventure.
The campaign is available on any device across Expedia Group brands—including Expedia.com, Hotels.com, Hotwire, Travelocity, Orbitz, CheapTickets and Vrbo.
Where Next? launched this week, which coincides with the U.S. Travel Association’s annual National Travel and Tourism Week (NTTW). In response to the COVID-19 crisis, NTTW this year is honoring the #SpiritofTravel, with the U.S. Travel Association stating, “Through every crisis in our nation's history, it's the spirit of travel that moves America forward.” You can learn more about the #SpiritofTravel here.
Whether inspiring travelers to dream about their next trip, educating them on the state of travel, or capturing demand, we believe that the more we can help destinations and the broader travel industry with recovery efforts and help travelers go places, the more we will all benefit. Travel is essential to people, businesses and economies around the world. Tourism will always play a critical role in reinvigorating the economy and supporting destination recovery after disaster strikes.
This campaign is one example of the steps we are taking to support recovery efforts and reinvigorate tourism. Travel partners can about how to inspire travelers and navigate recovery when the time is right.