With digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your optimizing these channels to meet and exceed your marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data.
When thinking about the efforts involved in launching a campaign – determining goals, product, design, targeting, etc. – we can often overlook that the real work begins once the campaign has launched. Here are five simple optimizations that may enhance the performance of your campaigns:
We center ourselves around a Test and Learn philosophy using data to inform everything we do. Whether we’re testing our site in new global markets or optimizing our own campaigns, the analysis is essential. Learn more best practices from myself and our team of subject matter experts at Expedia Media Solutions