Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Short-term rental platform Vrbo has officially opened up advertising opportunities, thanks to its recent addition into the portfolio of Expedia Group Media Solutions, the global digital advertising organization of Expedia Group. Vrbo, which was acquired by Expedia Group in 2015, hasn’t offered ...

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Here at Expedia Group Media Solutions, our role is to help advertising partners reach, engage, and influence travel audiences around the globe. Today, we are thrilled to announce that Vrbo and its collection of websites, including leading short-term rental brand HomeAway, have joined the Media ...

Welcome Vrbo: How Advertising Partners Can Reach a New and Valuable Audience

The following interview with Expedia Group Media Solutions’ Global Vice President of Marketing, Monya Mandich, originally appeared in the Kentucky Travel Industry Association's (KTIA) Journal of Travel & Tourism in December 2019. Below is a condensed version.  Can you explain how Expedia Group ...

Take it From Our Marketing Pro: Trends and Insights from Monya Mandich

Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

A family-owned Spanish multinational company with more than 60 years of history, Iberostar Group offers exceptional experiences for guests while also aspiring to be an international benchmark for sustainable tourism. The group operates more than 120 four and five star hotels across 19 countries ...

Iberostar Knows Their Marketing Is Working Thanks to Incrementality

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I help our travel advertisers create customized and engaging stories. In part, that ...

Interactive Content and Emerging Technologies in Travel Marketing

What’s your hotel’s most expensive room?   While a suite or penthouse may be the obvious choice, in truth, it’s an empty room. In the highly saturated hotel marketplace, how can hotels stand apart from the competition, and ultimately, help ensure their rooms are consistently filled?   In our ...

Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

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