Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Display ads are a great asset of an integrated marketing campaign. But, wouldn’t you love it if they were even more effective? Over the years, I’ve learned a few tips for creating a great display ad. I also work with some folks in product who know a thing or two about this. Based on that combined ...

8 Tips for Creating Display Ads That Actually Work

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I love helping our clients create a customized story. In part, that means marrying ...

Interactive Content and Emerging Technologies in Travel Marketing

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Check Out Our New Guide on Using Travel Data

Every brand has a unique story to tell. Telling that story in a compelling and memorable fashion is the ultimate challenge, especially when trying to connect with today's media-saturated consumers. In addition to compelling creative content, engaging your brand's audience requires data-driven ...

6 Ways to Inspire and Engage Travelers with Innovative Digital Storytelling

Travel shoppers have seemingly endless options for researching and purchasing online travel. Our custom research on the Traveler’s Path to Purchase tells us that American consumers make up to 141 travel site visits in the 45 days leading up to an online travel purchase. This means there are many ...

How to Inspire and Convert: Digital Advertising Tools for Travel Marketers

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. ...

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

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