Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Check Out Our New Guide on Using Travel Data

Every brand has a unique story to tell. Telling that story in a compelling and memorable fashion is the ultimate challenge, especially when trying to connect with today's media-saturated consumers. In addition to compelling creative content, engaging your brand's audience requires data-driven ...

6 Ways to Inspire and Engage Travelers with Innovative Digital Storytelling

Travel shoppers have seemingly endless options for researching and purchasing online travel. Our custom research on the Traveler’s Path to Purchase tells us that American consumers make up to 141 travel site visits in the 45 days leading up to an online travel purchase. This means there are many ...

How to Inspire and Convert: Digital Advertising Tools for Travel Marketers

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. ...

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous ...

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your ...

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these days. For instance, our recent study on the Traveler’s Path to Purchase with comScore indicates that ...

Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

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