Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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What’s your hotel’s most expensive room?   While a suite or penthouse may be the obvious choice, in truth, it’s an empty room. In the highly saturated hotel marketplace, how can hotels stand apart from the competition, and ultimately, help ensure their rooms are consistently filled?   In our ...

Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

It’s a familiar scene: Flurries of shoppers, clutching shopping bags brimming with gifts, popping in and out of stores during the holidays. It’s no secret there’s a surge of purchases—both from brick and mortar stores and online—in the days leading up to end of the year holidays. What might be less ...

The End of December Opportunity: Email Marketing to Travel Shoppers

As a hotel revenue manager or marketing manager, one of the things that may be top of mind for you⁠—especially when anticipating potential low booking periods—is: Should I be running sponsored ads? If you are already running sponsored ads for your hotel, perhaps you are asking yourself: Should I be ...

What to Look for in your Sponsored Ads Solution

When we imagine a traveler planning a trip, we might picture someone meticulously researching places to stay and combing through hotel reviews and flight options weeks—even months—before their purchase. While the destination selection process tends to be very extensive and thorough, the traveler ...

Capturing the Attention of Ready to Book Travel Shoppers

When we think of shopping, we think of things. Coined in the mid-2000s, “Cyber Monday” rose to prominence as the virtual counterpart to Black Friday, drawing in record-breaking ecommerce numbers each year – most famously – for the purchase of physical retail items.  According to Adobe Analytics, ...

Why Cyber Monday Provides a Key Opportunity for Travel Marketers

Each year, from October 31 to November 2, the people of Mexico honor their family members who have passed away through elaborate cultural traditions and festivities. Día de los Muertos, or “Day of the Dead,” is a two-day holiday that celebrates the departed by symbolically reuniting the living and ...

Day of the Dead: Group Campaign Celebrates Mexico's Culture

Hotels know the ebb and flow of seasonality all too well. From the tropical getaway whose bookings dip during their cooler months, to ski resorts whose room nights spike when the snow falls, shifts in the influx of travelers are inevitable. Yet, regardless of whether bookings are at their annual ...

TravelAds: Optimizing Sponsored Listings for Hotels

The question, “Is my advertising working?” has existed for as long as marketing has. But, even with an uptick in revenue following an ad campaign, it was never possible for marketers to truly measure the exact impact of their advertising. How many customers booked solely because of ads – and how ...

Incrementality Reporting for DMOs: Proving Results to Stakeholders

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