Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Perhaps you’ve been asked to increase room nights and increase awareness. Also, you’ve been tasked with figuring out which campaigns in your marketing plan work (ie, drive revenue) and which ones don’t. And you’ve been asked to do all of this with a limited budget. What if you could stay within ...

How To Run A High Impact Campaign On A Limited Marketing Budget

Display ads are a great asset of an integrated marketing campaign. But, wouldn’t you love it if they were even more effective? Over the years, I’ve learned a few tips for creating a great display ad. I also work with some folks in product who know a thing or two about this. Based on that combined ...

8 Tips for Creating Display Ads That Actually Work

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I love helping our clients create a customized story. In part, that means marrying ...

Interactive Content and Emerging Technologies in Travel Marketing

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Check Out Our New Guide on Using Travel Data

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