Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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As an industry, we continue to navigate the impact of COVID-19 together. Brands around the world are looking for insights and guidance on appropriate strategies to connect with travelers who may still be dreaming of their next trip or are beginning to book again, but traveler preferences aren’t ...

Taking the Route Less Traveled

People love to dream about travel, and the benefits of doing so can be profound. As outlined by the U.S. Travel Association’s “Let’s Go There” campaign, a poll conducted by happiness researcher Michelle Gielan found that 97% of respondents say that having a trip planned makes them happier, while ...

Connecting Creatively with Travelers during Uncertain Times

As every marketer knows, driving revenue takes more than just being there when someone is ready to book. Rather, you want your brand to stay top of mind for consumers as they browse the web. And people are doing more web browsing now than ever before. It can be challenging for brands to rise above ...

Reaching Travel Shoppers Wherever They May Be

As many of you know, over the last few months we’ve been producing a COVID-19 webinar series to help our advertising partners and the industry navigate the impacts of the global crisis and prepare for recovery. Through this webinar series, accompanying blog posts, and conversations our teams are ...

Accelerating Recovery through Travel Advertising

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Short-term rental platform Vrbo has officially opened up advertising opportunities, thanks to its recent addition into the portfolio of Expedia Group Media Solutions, the global digital advertising organization of Expedia Group. Vrbo, which was acquired by Expedia Group in 2015, hasn’t offered ...

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Here at Expedia Group Media Solutions, our role is to help advertising partners reach, engage, and influence travel audiences around the globe. Today, we are thrilled to announce that Vrbo and its collection of websites, including leading short-term rental brand HomeAway, have joined the Media ...

Welcome Vrbo: How Advertising Partners Can Reach a New and Valuable Audience

The following interview with Expedia Group Media Solutions’ Global Vice President of Marketing, Monya Mandich, originally appeared in the Kentucky Travel Industry Association's (KTIA) Journal of Travel & Tourism in December 2019. Below is a condensed version.  Can you explain how Expedia Group ...

Take it From Our Marketing Pro: Trends and Insights from Monya Mandich

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