Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

A family-owned Spanish multinational company with more than 60 years of history, Iberostar Group offers exceptional experiences for guests while also aspiring to be an international benchmark for sustainable tourism. The group operates more than 120 four and five star hotels across 19 countries ...

Iberostar Knows Their Marketing Is Working Thanks to Incrementality

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I help our travel advertisers create customized and engaging stories. In part, that ...

Interactive Content and Emerging Technologies in Travel Marketing

What’s your hotel’s most expensive room?   While a suite or penthouse may be the obvious choice, in truth, it’s an empty room. In the highly saturated hotel marketplace, how can hotels stand apart from the competition, and ultimately, help ensure their rooms are consistently filled?   In our ...

Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

It’s a familiar scene: Flurries of shoppers, clutching shopping bags brimming with gifts, popping in and out of stores during the holidays. It’s no secret there’s a surge of purchases—both from brick and mortar stores and online—in the days leading up to end of the year holidays. What might be less ...

The End of December Opportunity: Email Marketing to Travel Shoppers

As a hotel revenue manager or marketing manager, one of the things that may be top of mind for you⁠—especially when anticipating potential low booking periods—is: Should I be running sponsored ads? If you are already running sponsored ads for your hotel, perhaps you are asking yourself: Should I be ...

What to Look for in your Sponsored Ads Solution

When we imagine a traveler planning a trip, we might picture someone meticulously researching places to stay and combing through hotel reviews and flight options weeks—even months—before their purchase. While the destination selection process tends to be very extensive and thorough, the traveler ...

Capturing the Attention of Ready to Book Travel Shoppers

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