Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Each year, from October 31 to November 2, the people of Mexico honor their family members who have passed away through elaborate cultural traditions and festivities. Día de los Muertos, or “Day of the Dead,” is a two-day holiday that celebrates the departed by symbolically reuniting the living and ...

Day of the Dead: Group Campaign Celebrates Mexico's Culture

Hotels know the ebb and flow of seasonality all too well. From the tropical getaway whose bookings dip during their cooler months, to ski resorts whose room nights spike when the snow falls, shifts in the influx of travelers are inevitable. Yet, regardless of whether bookings are at their annual ...

TravelAds: Optimizing Sponsored Listings for Hotels

The question, “Is my advertising working?” has existed for as long as marketing has. But, even with an uptick in revenue following an ad campaign, it was never possible for marketers to truly measure the exact impact of their advertising. How many customers booked solely because of ads – and how ...

Incrementality Reporting for DMOs: Proving Results to Stakeholders

In today’s digital era, firms across the globe are relying on online platforms to attract, retain, and engage with customers. But how do organizations display their brand, products, or services to consumers to improve their business? Digital marketing emerges as a definite answer. However, a ...

Technology: The Key to Improving Travelling Experience

TravelAds, our flexible, pay-per-click advertising solution, is being used by hotels around the world, both independents and brands, to drive room nights. Some hotels use TravelAds as a quick twitch solution to fill rooms in impending low periods, while others make plans to use TravelAds throughout ...

TravelAds with Expedia Group: Testing ‘Always On’

From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

Maximizing your TravelAds Outcomes with Planning

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

The Intersection of Data & Creativity

Primus Hotel Sydney and Sydney Hotel CBD are both independent hotels that are centrally located in Sydney, Australia. Like all hotels around the world, they both have busy seasons and off-peak periods. But they attract different types of travelers and their marketing goals and booking goals ...

TravelAds Case Study: Two Hotels Drive Business Results Using TravelAds

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