Insight Into the Intersection of Travel, Technology & Marketing

As an industry, we continue to navigate the impact of COVID-19 together. Brands around the world are looking for insights and guidance on appropriate strategies to connect with travelers who may still be dreaming of their next trip or are beginning to book again, but traveler preferences aren’t ...

People love to dream about travel, and the benefits of doing so can be profound. As outlined by the U.S. Travel Association’s “Let’s Go There” campaign, a poll conducted by happiness researcher Michelle Gielan found that 97% of respondents say that having a trip planned makes them happier, while ...

As every marketer knows, driving revenue takes more than just being there when someone is ready to book. Rather, you want your brand to stay top of mind for consumers as they browse the web. And people are doing more web browsing now than ever before. It can be challenging for brands to rise above ...

As many of you know, over the last few months we’ve been producing a COVID-19 webinar series to help our advertising partners and the industry navigate the impacts of the global crisis and prepare for recovery. Through this webinar series, accompanying blog posts, and conversations our teams are ...

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

Short-term rental platform Vrbo has officially opened up advertising opportunities, thanks to its recent addition into the portfolio of Expedia Group Media Solutions, the global digital advertising organization of Expedia Group. Vrbo, which was acquired by Expedia Group in 2015, hasn’t offered ...

Here at Expedia Group Media Solutions, our role is to help advertising partners reach, engage, and influence travel audiences around the globe. Today, we are thrilled to announce that Vrbo and its collection of websites, including leading short-term rental brand HomeAway, have joined the Media ...

The following interview with Expedia Group Media Solutions’ Global Vice President of Marketing, Monya Mandich, originally appeared in the Kentucky Travel Industry Association's (KTIA) Journal of Travel & Tourism in December 2019. Below is a condensed version. Can you explain how Expedia Group ...