Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Here at Expedia Group Media Solutions, our continued mission is to support our advertising partners as they navigate the COVID-19 crisis, including sharing best practices, data, and insights. As we look toward recovery, we’re working to understand how travelers are thinking about leisure travel in ...

What Today's Travelers Want in Their Accommodations

We are big believers in data and know that insights into traveler decisions and motivations are more critical for our advertising partners than ever before. Our media experts regularly harness billions of travel intent and booking data points to help our advertising partners connect with highly ...

A New View on Leisure Travel in the Time of COVID-19

In celebration of National Plan for Vacation Day, we’re joining with the U.S. Travel Association to help spread the word about how Americans don’t use their vacation time; in the United States, 768 million vacation days went unused in 2018, and over half of Americans left vacation time on the ...

The Gen Alpha Influence on Family Travel is Real

Creating a successful marketing campaign is only expected to get more complex in 2020 as media consumption for travelers of all ages becomes increasingly fragmented. At the same time, consumers are becoming more skeptical about data and privacy concerns and are seeking out more authentic messaging ...

How to Connect Authentically with all Generations—from Millennials to Boomers

For family travelers across Asia Pacific, finding the best deal or lowest price isn’t a top priority—it’s all about experiences and family-friendly appeal. Our new research, Asia Pacific Family Travel Trends, explores Gen Alpha’s impact on family travel in China, Japan, and Australia, and helps ...

Gen Alpha Travel Trends: APAC Families Value Experience Over Expense

When it comes to family travel, getting the best deal or lowest price is not a top priority for Latin and North American family travelers: It’s all about activities, safety, and memorable experiences. Whether it’s theme parks, water activities, or food tourism, families with Generation Alpha ...

Gen Alpha Family Travel in Latin and North America

Whether its snaking lines of Game of Thrones fans waiting to walk Dubrovnik’s city walls in Croatia or a crowd of cruise ships on Barcelona’s coast, many highly popular locations around the world are feeling the impact of increasing tourism. When the number of visitors exceed a destination's ...

Millennials, Gen Z, and Sustainable Travel Adventures

We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

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