Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

Over the past decade, Millennials have changed the way the industry thinks about travel. They crave flexibility and variety, seek value for money, and feel less brand loyalty than previous generations. They also travel – a lot. We studied them and adapted to their needs, but can’t stop there, as ...

Connecting with Gen Alpha and Family: Insights for Travel Marketers

Planning family travel isn’t just for grown-ups. In fact, the entire family plays a role in family travel decisions, including the youngest members of the household: Generation Alpha.  Our brand new research study, Gen Alpha & Family Travel Trends, uncovers how the world’s youngest generation is ...

New Research: How Generation Alpha Influence Family Trip Decisions

Younger travelers, specifically Millennials (born between 1982 and 1995) and Generation Z (born between 1995 and 2015), are reshaping the travel industry with their mobile-first behavior, their strong preference for experience-based travel, and their Instagram-documented lifestyles. Experiences, ...

Inspiring and Engaging Younger Travelers

Our new data illustrates the behaviors, attitudes, and influences of younger travelers around the world, and shines a light on how Generation Z is redefining the rules of engagement for travel marketers. Following in the footsteps on their Millennial predecessors, Gen Z are deal-driven, frequent ...

How Younger Generations are Shaping the Future of Travel

If you were to ask me if I’d rather travel or own a great car, the answer to me is obvious: I’d pick travel every single time. As many millennials are, I’m pretty much married to my digital devices, especially my phone. I crave “unique experiences,” and even use it as my meditation mantra. Alright, ...

Millennial Travel Habits: Beyond Stereotypes

To say data is “sort of my thing,” is an understatement. I read about it. I speak about it on stage. I even dream about it. But lately, as I’ve been reading and thinking about what other folks have to say about data, I’ve noticed that something crucial is usually missing: the people. In this age of ...

Data is Only Half the Battle

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

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