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When it comes to family travel, getting the best deal or lowest price is not a top priority for Latin and North American family travelers: It’s all about activities, safety, and memorable experiences. Whether it’s theme parks, water activities, or food tourism, families with Generation Alpha ...

Gen Alpha Family Travel in Latin and North America

Whether its snaking lines of Game of Thrones fans waiting to walk Dubrovnik’s city walls in Croatia or a crowd of cruise ships on Barcelona’s coast, many highly popular locations around the world are feeling the impact of increasing tourism. When the number of visitors exceed a destination's ...

Millennials, Gen Z, and Sustainable Travel Adventures

We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

Over the past decade, Millennials have changed the way the industry thinks about travel. They crave flexibility and variety, seek value for money, and feel less brand loyalty than previous generations. They also travel – a lot. We studied them and adapted to their needs, but can’t stop there, as ...

Connecting with Gen Alpha and Family: Insights for Travel Marketers

Planning family travel isn’t just for grown-ups. In fact, the entire family plays a role in family travel decisions, including the youngest members of the household: Generation Alpha.  Our brand new research study, Gen Alpha & Family Travel Trends, uncovers how the world’s youngest generation is ...

New Research: How Generation Alpha Influence Family Trip Decisions

Younger travelers, specifically Millennials (born between 1982 and 1995) and Generation Z (born between 1995 and 2015), are reshaping the travel industry with their mobile-first behavior, their strong preference for experience-based travel, and their Instagram-documented lifestyles. Experiences, ...

Inspiring and Engaging Younger Travelers

Our new data illustrates the behaviors, attitudes, and influences of younger travelers around the world, and shines a light on how Generation Z is redefining the rules of engagement for travel marketers. Following in the footsteps on their Millennial predecessors, Gen Z are deal-driven, frequent ...

How Younger Generations are Shaping the Future of Travel

If you were to ask me if I’d rather travel or own a great car, the answer to me is obvious: I’d pick travel every single time. As many millennials are, I’m pretty much married to my digital devices, especially my phone. I crave “unique experiences,” and even use it as my meditation mantra. Alright, ...

Millennial Travel Habits: Beyond Stereotypes

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