Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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As a culturally rich city with robust arts, shopping, fashion, sports, and food scenes, Toronto is often touted as “Canada’s Downtown.” But it’s also so much more, serving as a gateway to diverse overseas locations through more than 200 connections with Air Canada, the country’s largest airline. To ...

How Data and Personalization Drove Stopover Visits to Toronto

Where travelers go and where they stay once they get to their chosen destination are two factors that undeniably shape the in-trip experience. But, as we learned from our Travel Trends research, travelers rank activities first among the most important considerations when booking a trip. And, as ...

Activities Are the Heart of Travel

The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. One of their recent campaigns brought their mission to life with a fun, interactive hub, designed to engage travelers in key markets across Europe. Their ...

German National Tourist Board: matching visitors with their perfect destination

Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

Located just a couple of hours south of Shanghai, Hangzhou is the capital of Zhejiang Province and well known within China as a cultural hotspot and vacation destination. Once described by Marco Polo as "the finest and most splendid city in the world," Hangzhou has become increasingly popular with ...

Helping Hangzhou Better Understand European Visitors

Traveling has taken me all over the world, and it’s taught me many valuable lessons—like how to craft a compelling story from a Gnome’s eye point of view. With this perspective, I decided to venture to the Lone Star state to see if everything really is bigger in Texas. I teamed up with Thrifty Car ...

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

In 2017, the Singapore Tourism Board unveiled its new destination brand, “Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore ...

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip ...

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

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