Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. One of their recent campaigns brought their mission to life with a fun, interactive hub, designed to engage travelers in key markets across Europe. Their ...

German National Tourist Board: matching visitors with their perfect destination

Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

Located just a couple of hours south of Shanghai, Hangzhou is the capital of Zhejiang Province and well known within China as a cultural hotspot and vacation destination. Once described by Marco Polo as "the finest and most splendid city in the world," Hangzhou has become increasingly popular with ...

Helping Hangzhou Better Understand European Visitors

Traveling has taken me all over the world, and it’s taught me many valuable lessons—like how to craft a compelling story from a Gnome’s eye point of view. With this perspective, I decided to venture to the Lone Star state to see if everything really is bigger in Texas. I teamed up with Thrifty Car ...

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

In 2017, the Singapore Tourism Board unveiled its new destination brand, “Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore ...

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip ...

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that ...

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

As global travel continues to flourish, airlines are smartly offering free stopovers to ambitious travelers and turning midway hubs into destinations themselves. Visit Finland, the destination marketing organization representing the country, teamed up with us to launch a digital marketing campaign. ...

Visit Finland Uses Data to Increase Popularity of their Stopover Offering

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