Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Egypt is one of the world’s most famous destinations, seamlessly blending ancient history, contemporary art, pristine deserts and world-class beaches. In August 2019, we launched an exciting campaign with the Egyptian Ministry of Tourism to showcase Egypt’s many wonders and unique personality. This ...

Egyptian Ministry of Tourism's New Digital Campaign

Effective marketers continually ask, “What impact is this having?” Weighing and comparing potential advertising strategies – and their outcomes – is vital to lasting success. Yet, historically, even seasoned experts were left questioning which advertising dollars truly had the most impact. ...

The Art of the Possible: Incrementality Reporting for DMOs

If there is one word that sums up the Caribbean, it’s resilient. Over the past few years, much of the Caribbean has been rebuilding following storms or educating and reassuring potential visitors that they are open for business. Two thousand eighteen, in particular, was a year of restoration and ...

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

We’re all huge fans of Morocco. It’s a dynamic and vibrant country with a huge amount to offer visitors, including ancient cities, mountain ranges, rolling deserts, and golden beaches on both the Atlantic and Mediterranean coasts. Despite this wealth of cultural and geographic riches, the kingdom’s ...

Creating Moments in Morocco

Western Australia is one of the largest and most diverse states in the world; covering the entire western third of the country, it is home to a wide range of treasures for tourists. Nestled in the heart of the region, on Australia’s southwest coast, lies Perth, the state’s capital and home to a ...

Promoting Perth: Inspiring travel to Western Australia

When was the last time you took a good look at the business traveler?  Just a few years ago, it might have been easier to pinpoint business travelers: senior executives in a power suit, glued to their BlackBerry, laptop bag in hand, heading straight for the business lounge at the airport. You could ...

Destination Marketing: Top Tips to Capture the Bleisure Boom

Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Kenya Tourism Turns To Social To Boost Travel Engagement

Destination marketing organizations (DMOs) make it their job to trumpet the uniqueness of their locales. When done well, DMO campaigns result in an increase of local and global travelers, driving value into their communities. So, what makes for an impactful DMO campaign? Below are a few examples of ...

How DMOs and Tourist Boards Create Value for Local Communities

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