Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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If there is one word that sums up the Caribbean, it’s resilient. Over the past few years, much of the Caribbean has been rebuilding following storms or educating and reassuring potential visitors that they are open for business. Two thousand eighteen, in particular, was a year of restoration and ...

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

We’re all huge fans of Morocco. It’s a dynamic and vibrant country with a huge amount to offer visitors, including ancient cities, mountain ranges, rolling deserts, and golden beaches on both the Atlantic and Mediterranean coasts. Despite this wealth of cultural and geographic riches, the kingdom’s ...

Creating Moments in Morocco

Western Australia is one of the largest and most diverse states in the world; covering the entire western third of the country, it is home to a wide range of treasures for tourists. Nestled in the heart of the region, on Australia’s southwest coast, lies Perth, the state’s capital and home to a ...

Promoting Perth: Inspiring travel to Western Australia

When was the last time you took a good look at the business traveler?  Just a few years ago, it might have been easier to pinpoint business travelers: senior executives in a power suit, glued to their BlackBerry, laptop bag in hand, heading straight for the business lounge at the airport. You could ...

Destination Marketing: Top Tips to Capture the Bleisure Boom

Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Kenya Tourism Turns To Social To Boost Travel Engagement

Destination marketing organizations (DMOs) make it their job to trumpet the uniqueness of their locales. When done well, DMO campaigns result in an increase of local and global travelers, driving value into their communities. So, what makes for an impactful DMO campaign? Below are a few examples of ...

How DMOs and Tourist Boards Create Value for Local Communities

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers. This theme was discussed yesterday at ...

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Brand USA, the destination marketing organization for the United States, has a mission to increase incremental international visitation to the United States. They plan to do just that in a new campaign, by inspiring travel and destination discovery by transporting people on a sound journey around ...

New Brand USA Campaign Inspires International Travelers to Explore the U.S. Through Sound

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