Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Did you know: In the United States, 768 million vacation days went unused in 2018, and over half of Americans left vacation time on the table? However, planners are more likely than non-planners to use their time off to travel (39 percent vs 20 percent). Enter National Plan for Vacation Day: In an ...

Recipe for a Great Family Vacation

Creating a successful marketing campaign is only expected to get more complex in 2020 as media consumption for travelers of all ages becomes increasingly fragmented. At the same time, consumers are becoming more skeptical about data and privacy concerns and are seeking out more authentic messaging ...

How to Connect Authentically with all Generations—from Millennials to Boomers

Here at Media Solutions, our goal is to help brands connect with travel shoppers. We do this by helping you deliver your unique messages to highly targeted audiences around the globe using a wide variety of digital marketing solutions. It is also our goal to help you understand the travel marketing ...

Nine Most-Read Blog Posts of 2019

Bleisure isn’t such a foreign term anymore. If not the word, the concept, has become mainstream, and professionals of all demographics are combining business and leisure travel at a steadily growing rate. This growth presents an opportunity for tourism boards to woo business travelers to their ...

Rethinking Bleisure for Tourism boards

It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

This post with Monya Mandich was originally published by PhocusWire.  The Millennials are multiplying! There are more than 22 million Millennial parents living in the United States, for example, with about 9,000 Generation Alpha babies born to them each day. That’s right, Generation Alpha. ...

Millennials: Have Kids, Will Travel

The U.S. Travel Association, alongside all of us who work in the travel industry, are celebrating the 36th annual National Travel and Tourism Week. This year’s theme, “Travel Matters,” encourages us to examine how travel contributes to our economy, our communities, our jobs, our personal health, ...

Why Travel Matters: National Travel and Tourism Week

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