Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

This post with Monya Mandich was originally published by PhocusWire.  The Millennials are multiplying! There are more than 22 million Millennial parents living in the United States, for example, with about 9,000 Generation Alpha babies born to them each day. That’s right, Generation Alpha. ...

Millennials: Have Kids, Will Travel

The U.S. Travel Association, alongside all of us who work in the travel industry, are celebrating the 36th annual National Travel and Tourism Week. This year’s theme, “Travel Matters,” encourages us to examine how travel contributes to our economy, our communities, our jobs, our personal health, ...

Why Travel Matters: National Travel and Tourism Week

It’s no surprise that travel has become more mobile-friendly, from being able to book air and hotel accommodations on the go, to checking in for a flight with a few taps and swipes on a smartphone – and Latin American travelers of all ages are taking advantage of having travel resources and ...

Have Phone, Will Travel: A Look at How Latin American Travelers Use Their Mobile Device During the Travel Shopping Journey

This Q&A with our head of Marketing, Monya Mandich, was originally posted by The Travel Vertical. It explores the future of destination marketing organizations (DMOs) and makes some predictions about what the digital travel marketing space will look like in five years. Q: Digitally-speaking, what ...

See Tomorrow with Monya Mandich

With the Alps, Provence, the Mediterranean, and Bordeaux all on their doorstep, who could blame French travelers for never leaving their country? But, as it turns out, the French have so much vacation time (an average of 6 weeks per year) that they have time to explore both their beautiful country ...

French Travelers Get a Minimum of 6 Weeks of Vacation: Here’s How They Use Them

How many of your vacation days went unused last year? According to the U.S. Travel Association, more than 50 percent of Americans left vacation time on the table in 2017, racking up more than 705 million unused vacation days, resulting in an economic loss of $255 billion. There’s a pretty good ...

America Needs a Vacation

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