Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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How many of your vacation days went unused last year? According to the U.S. Travel Association, more than 50 percent of Americans left vacation time on the table in 2017, racking up more than 705 million unused vacation days, resulting in an economic loss of $255 billion. There’s a pretty good ...

America Needs a Vacation

This post originally appeared in Skift in October, 2018.  Experiential travel isn’t particularly new. There’s been growing demand around culinary travel, cultural exploration, and activity-based travel experiences for a number of years now. But the demand for experiential travel shows no signs of ...

Five Trends That Will Shape Experiential Travel in 2019

A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their ...

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to ...

New eBook: Insights about American Boomer and Millennial Travelers

National Travel and Tourism Week, now in its 35th year, is the annual salute to travel in America spearheaded by the U.S. Travel Association. This year’s theme, “Travel Then and Now,” celebrates how far the travel industry has come. It is easy to see the ways that travel has changed over the years. ...

It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats. We have well and truly moved from the realms of static billboards and banners. Our ...

9 Travel Marketing Trends to Watch in 2018

Did you know that German travelers take an average of nearly 36 vacation days a year and that they prioritize experiences as their number one travel consideration? With that much time and valuing of experiences, it’s no wonder German travelers research their destinations beforehand, consulting ...

How to Inspire and Convert Experience-Driven German Travelers

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