Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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The number of air passengers is skyrocketing as more affordable airlines, new technologies, and increasing urbanization are making air travel more accessible than ever before. This sounds like good news for airlines, airports, and other players in the sector, but they need to be prepared for a ...

Global Trends in Air and Airport Growth and Marketing

The 25th World Routes Development Forum was held in Adelaide, Australia, from September 21-24, 2019. Andrew van der Feltz, our Senior Director of Business Development for EMEA, spoke on the role online travel agencies play in route development – from reducing airport leakage and engaging swing ...

Aviation Marketing Strategy: Two High-Impact Campaigns

London is home to six international airports, offering travelers an incredible level of choice and making it one of Europe’s most competitive markets for air travel. Nestled in the heart of London’s Docklands, London City Airport has long been the go-to option for savvy short-haul travelers, adored ...

Driving Demand for Key Routes with London City Airport

When considering whether or not they should spend their time, energy, and marketing budget promoting a route, an airline will look at dependencies like demand forecasting as well as connectivity at their hubs. They might also look at whether their competition is already offering that route. Once ...

Airline Marketing Case Study: Hawaiian Airlines Drives Passenger Demand

Would you take the train a few cities away to fly out of an airport with better fares and services? For today’s jet-setter, the answer is increasingly, “yes.”   It’s the age of the swing traveler – people who choose to fly through airports outside their towns or cities. Whether it’s a more ...

The Swing Traveler: Who They Are and How They Impact Airports

The number of airports across the country is increasing by leaps and bounds. According to the United States Department of Transportation, the total number of public and private airports in the US grew by 29% between 1980 and 2017.  Thanks in part to increased marketing efforts – and selling points ...

Elevate Your Aviation Marketing: Soaring Above the Competition

Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign ...

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

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