Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog

Here at Expedia Group Media Solutions, our continued mission is to help support our advertising partners as they navigate the COVID-19 crisis. One of the ways we are doing that is through our COVID-19 webinar series, which everyone is welcome to join. Our first four webinars shared insights from ...

Small to Mid-size Tourism Boards and COVID-19 Recovery

Hotels are facing myriad challenges the world over, but there is hope. We are seeing travel shoppers return to our sites to dream and to book. Additionally, Expedia Group is helping hotels rise to the occasion with a sweeping relief package. As part of that relief program, Expedia Group Media ...

How Hotels are using TravelAds to Recover

To say that these are challenging times for destination marketers would be an understatement. COVID-19 is impacting travel the world-over and destination marketing organizations (DMOs) are facing the daunting challenge of communicating complex information with current and future visitors. They are ...

Helping Destinations Navigate the Changing Travel Landscape

Traveler Mindsets Have Changed Large crowds, busy markets, grand buffets, festivals, concerts, sporting events. The desire to enjoy these experiences, for many, still exists. The reality, however, is very different. With the COVID-19 pandemic still upon us, “social distancing”—the phrase of the ...

Top Creative Considerations for Travel Advertising During a Crisis

The novel Coronavirus has fundamentally impacted the world of travel. Most of us have had to postpone trips, delay seeing loved ones, and set aside travel for the time being. But one group of people whose lives have been impacted more than most are workers in the travel and tourism industry. ...

Expedia Group Academy: Offering Trainings to Impacted Travel Workers

As all of us in the tourism industry continue to monitor and manage the impacts of COVID-19, we are seeing areas around the world starting to open back up and green shoots of increasing traveler demand. Travelers are beginning to consider venturing beyond their homes again (talk about pent-up ...

Helping Partners Rebound: Introducing our Destination Relief Program

For nearly a decade, our mission has been to help cities, states, regions and countries reinvigorate tourism following times of adversity. One way we are helping to support our advertising partners is through our COVID-19 resource center. The other is through our COVID-19 webinar series with the ...

How the Travel Industry is Preparing for Recovery

In recent weeks, our COVID-19 webinar series has created an industry forum for sharing insights and perspectives, challenges and opportunities, and discussion on how travel advertisers are navigating the global crisis and preparing for recovery. The first two webinars focused on the role of ...

Partner Spotlight: How Destination Marketers Are Navigating COVID-19

subscription-icon

Want Updates?