Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Today's travel consumers have access to seemingly unlimited resources in their path to choosing hotels. They draw inspiration from social media, from ads, from word of mouth, from search, and from online travel agencies - to name only a few. Once they have decided where they are headed, they are ...

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Hotel Marketing is difficult. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

New Guide: Hotel Marketing to Drive Revenue

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach ...

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had ...

Canadian Hotel Scripts Turnaround with Expedia TravelAds

These days, shoppers have seemingly endless options for researching and purchasing a hotel online. Travelers use many different kinds of sites to make their travel plans, including Online Travel Agencies (OTAs), hotel brand sites, and meta search. In the majority of cases, travel shoppers are ...

How Travel Shoppers Find, Research, and Purchase Hotels Online

Investigating every facet of the customer experience through exhaustive testing and learning is a core value across Expedia, Inc. With the scientific method as a guiding principle, our company-wide dedication to examination, analysis, and iteration underscores our dedication to create the best ...

Testing and Learning the Dos and Don’ts of Hotel Imagery

Let’s #ThrowbackThursday to a campaign for an individual hotel property on the tropical island of Kauai.  Plantation Hale Suites in Kauai, Hawaii, is an all-suite resort that had recently changed brands. In the uber-competitive market on Kauai’s Royal Coconut Coast, brand awareness for hotels in ...

Hotel Marketer uses Search Marketing Platform to Boost Awareness and Bookings

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