Insight Into the Intersection of Travel, Technology & Marketing

Today's travel consumers have access to seemingly unlimited resources in their path to choosing hotels. They draw inspiration from social media, from ads, from word of mouth, from search, and from online travel agencies - to name only a few. Once they have decided where they are headed, they are ...

The following post, by Jennifer Andre, Senior Director of Business Development for North America and Latin America at Expedia Group Media Solutions, originally appeared on Hospitalitynet in February 2020. Increasing customer engagement, acquisition, and sales leads. Shifting consumer landscape. ...

Hotel Marketing is complex. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach ...

After working with TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had completely sold ...

These days, shoppers have seemingly endless options for researching and purchasing a hotel online. Travelers use many different kinds of sites to make their travel plans, including Online Travel Agencies (OTAs), hotel brand sites, and meta search. In the majority of cases, travel shoppers are ...

Investigating every facet of the customer experience through exhaustive testing and learning is a core value across Expedia Group. With the scientific method as a guiding principle, our company-wide dedication to examination, analysis, and iteration underscores our dedication to create the best ...

Let’s #ThrowbackThursday to a campaign for an individual hotel property on the tropical island of Kauai. Plantation Hale Suites in Kauai, Hawaii, is an all-suite resort that had recently changed brands. In the uber-competitive market on Kauai’s Royal Coconut Coast, brand awareness for hotels in ...