The consumer experience across devices is becoming more fluid, or as the IAB has noted, there is a rise of a new liquid consumer. As device consumption continues to evolve and expand, travel consumers’ habits and behavior have also adjusted. Understanding travelers’ device usage is vital for marketers who want to reach and meaningfully engage this emerging liquid consumer.
While mobile adoption continues rising steadily, consumer behavior within the mobile environment varies. Which device a consumer uses depends not only on time of day but also where they are situated within the marketing funnel. Here’s what marketers need to know about how mobile consumers engage with travel content.
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