Monthly Top 5: Tips to a Better Mobile Strategy

Wendy Olson Killion, Vice President, Business Development, Expedia Group Media Solutions
September 3, 2015
Share

The consumer experience across devices is becoming more fluid, or as the IAB has noted, there is a rise of a new liquid consumer. As device consumption continues to evolve and expand, travel consumers’ habits and behavior have also adjusted. Understanding travelers’ device usage is vital for marketers who want to reach and meaningfully engage this emerging liquid consumer.

While mobile adoption continues rising steadily, consumer behavior within the mobile environment varies. Which device a consumer uses depends not only on time of day but also where they are situated within the marketing funnel. Here’s what marketers need to know about how mobile consumers engage with travel content.

5_Tips_to_a_Better_Mobile_Strategy

Download the New Whitepaper: The Mobilized Travel Consumer  <https://info.advertising.expedia.com/mobilized-travel-consumer?utm_medium=post&utm_source=blog> to help provide insights to optimize your mobile strategy.

_________________________________________________________________________________________

You can stay up to date on our latest posts by signing up using the Subscribe form above, and follow us on Twitter at @ExpediaMedia.

Want Updates?

Picture of Wendy Olson Killion, Vice President, Business Development, Expedia Group Media Solutions
Wendy Olson Killion
Vice President, Business Development, Expedia Group Media Solutions
Wendy Olson Killion is a vice president of business development at Expedia Group Media Solutions, where she oversees marketing partner relations globally, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia Group, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.
Read More Posts by Wendy