The Shenandoah Convention and Visitors Bureau (CVB) reached out to Expedia Media Solutions in an effort to attract conference and hotel bookings that traditionally go to Shenandoah’s larger neighbor, Houston. Despite a variety of excellent hotels and meeting venues in Shenandoah, most individuals who stay in the area had little knowledge of the city. This limited brand awareness resulted in fewer stays than the CVB, and local hotels, desired.
Let’s #ThrowbackThursday to a campaign for an individual hotel property on the tropical island of Kauai. Plantation Hale Suites in Kauai, Hawaii, is an all-suite resort that had recently changed brands. In the uber-competitive market on Kauai’s Royal Coconut Coast, brand awareness for hotels in prime locations is especially important – and Plantation Hale Suites’ was not positioned in the market as strongly as it could have been.