Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too? If not, then it’s time for a refresh. Social media is an essential tool for marketers, especially in travel. Consider the following: More ...
With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy? As with most marketing tactics, trying to be everything to everyone rarely pays off. ...