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Laci Bovee, Senior PR and Social Media Manager

Laci Bovee joined Expedia 7 years ago, starting her journey in merchandising and now develops and implements authentic storytelling across the levers of PR, Social and the Expedia Viewfinder Blog. Laci has been recognized as innovative in the content marketing space, collaborating with partners such as Disney and St. Jude.

Recent Posts

Keeping up with the evolution of social media metrics

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too?

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   Laci Bovee, Senior PR and Social Media Manager Posted on 12/1/16 8:12 AM

 


 

Topics: Best Practices, Social

Social Media Matchmaking: Choosing the best platform for your travel brand

With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy?

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   Laci Bovee, Senior PR and Social Media Manager Posted on 8/16/16 8:52 AM

 


 

Topics: Best Practices, Social

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Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for...Read more

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What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The...Read more

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from...Read more

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more