Insight Into the Intersection of Travel, Technology & Marketing

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Picture of Laci Bovee, Senior PR and Social Media Manager
Laci Bovee
Senior PR and Social Media Manager
Laci Bovee oversees Brand Expedia’s social media and operations, where she is responsible for leading a global team in building quality connections with our social audiences and inspiring them to travel and connect with a place, a person and ultimately themselves. She previously managed social product development and social marketing solutions for partners in Expedia Group Media Solutions. Laci has been recognized as innovative in the content marketing space, collaborating with partners such as Disney and St. Jude. She studied at Montana State University and is a graduate from Boise State University. Laci currently lives in Spokane, WA with her family.

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too? If not, then it’s time for a refresh. Social media is an essential tool for marketers, especially in travel. Consider the following: More ...

Keeping up with the evolution of social media metrics

With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy? As with most marketing tactics, trying to be everything to everyone rarely pays off. ...

Social Media Matchmaking: Choosing the best platform for your travel brand


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