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Laci Bovee, Senior PR and Social Media Manager

Laci Bovee joined Expedia 7 years ago, starting her journey in merchandising and now develops and implements authentic storytelling across the levers of PR, Social and the Expedia Viewfinder Blog. Laci has been recognized as innovative in the content marketing space, collaborating with partners such as Disney and St. Jude.

Recent Posts

Keeping up with the evolution of social media metrics

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too?

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   Laci Bovee, Senior PR and Social Media Manager Posted on 12/1/16 8:12 AM

 


 

Topics: Best Practices, Social

Social Media Matchmaking: Choosing the best platform for your travel brand

With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy?

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   Laci Bovee, Senior PR and Social Media Manager Posted on 8/16/16 8:52 AM

 


 

Topics: Best Practices, Social

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The Motivations of European Travelers from Generation Z to Baby Boomers

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them,...Read more

Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian...Read more

Don’t Miss Our Insights Forum at the DMAI Annual Convention

We are looking forward to participating at the Destination Marketing Association International (DMAI) Annual Convention, taking place July 11-14 in Montreal, Canada, as the presenters of the first...Read more

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this...Read more

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin...Read more