Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Laci Bovee, Senior PR and Social Media Manager
Laci Bovee
Senior PR and Social Media Manager
Laci Bovee joined Expedia 7 years ago, starting her journey in merchandising and now develops and implements authentic storytelling across the levers of PR, Social and the Expedia Viewfinder Blog. Laci has been recognized as innovative in the content marketing space, collaborating with partners such as Disney and St. Jude.

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too? If not, then it’s time for a refresh. Social media is an essential tool for marketers, especially in travel. Consider the following: More ...

Keeping up with the evolution of social media metrics

With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy? As with most marketing tactics, trying to be everything to everyone rarely pays off. ...

Social Media Matchmaking: Choosing the best platform for your travel brand


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