Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state. Looking to increase travel from key ...

Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images. However, a beach sunset photo can look strikingly similar across many tropical ...

Three Powerful Ways to Captivate Travelers Through Storytelling

What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our ...

How Expedia Joined the “Shellebration” with Lee County

When travelers go online to research and book their next trip, what kind of influence does advertising have? When are shoppers most likely to notice — and better yet, remember — ads? Our research conducted by comScore uncovers the digital shopping habits of travelers in the UK and gives us an ...

The impact of advertising on British online travel consumers

The Hawaiian Islands are unlike any other global travel destination. Known for balmy year-round weather and breathtaking natural beauty, Hawai‘i also has a rich cultural identity that is truly unique, but how do you showcase something so intangible to potential vacation goers? The answer: facial ...

How The Discover Your Aloha Campaign Uses Facial Recognition Software To Connect With Travel Shoppers

The Shenandoah Convention and Visitors Bureau (CVB) reached out to Expedia Media Solutions in an effort to attract conference and hotel bookings that traditionally go to Shenandoah’s larger neighbor, Houston. Despite a variety of excellent hotels and meeting venues in Shenandoah, most individuals ...

Going Digital to Increase Bookings: Shenandoah Makes a Mark on Houston

A picture may be worth a thousand words, but it’s often not enough to cut through the clutter and engage with new customers. A recent study shows people generally lose concentration after eight seconds, a shorter attention span than a goldfish. With that in mind, getting consumers to not only ...

DMOs Enter a New Age of Digital Concierge Marketing

We partnered with Dubai Tourism and Emirates Airlines to showcase some of the most captivating facts, images, and video of Dubai, as part of the greater Expedia.co.uk Travel Yourself Interesting branding campaign. For a city so rich in history, culture, and an ever-expanding list of world-class ...

#TBT: Showing The World Dubai’s Interesting Side

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