Insight Into the Intersection of Travel, Technology & Marketing

When we think of shopping, we think of things. Coined in the mid-2000s, “Cyber Monday” rose to prominence as the virtual counterpart to Black Friday, drawing in record-breaking ecommerce numbers each year – most famously – for the purchase of physical retail items. According to Adobe Analytics, ...

Hotels know the ebb and flow of seasonality all too well. From the tropical getaway whose bookings dip during their cooler months, to ski resorts whose room nights spike when the snow falls, shifts in the influx of travelers are inevitable. Yet, regardless of whether bookings are at their annual ...

The question, “Is my advertising working?” has existed for as long as marketing has. But, even with an uptick in revenue following an ad campaign, it was never possible for marketers to truly measure the exact impact of their advertising. How many customers booked solely because of ads – and how ...

In today’s digital era, firms across the globe are relying on online platforms to attract, retain, and engage with customers. But how do organizations display their brand, products, or services to consumers to improve their business? Digital marketing emerges as a definite answer. However, a ...

TravelAds, our flexible, pay-per-click advertising solution, is being used by hotels around the world, both independents and brands, to drive room nights. Some hotels use TravelAds as a quick twitch solution to fill rooms in impending low periods, while others make plans to use TravelAds throughout ...

From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

Primus Hotel Sydney and Sydney Hotel CBD are both independent hotels that are centrally located in Sydney, Australia. Like all hotels around the world, they both have busy seasons and off-peak periods. But they attract different types of travelers and their marketing goals and booking goals were ...