Insight Into the Intersection of Travel, Technology & Marketing

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what ...

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration? A new study, “The British Traveler’s Path to Purchase” ...

The purchase path of travellers today is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travellers with more options than ever before – leading to an extensive research and booking path. Today at Phocuswright Europe, ...

Ready or not, here they come. Beginning next year, millennials, the millions of 17 to 34-year-olds who comprise history’s largest ever consumer generation, are poised to spend $200 million annually, and upwards of $10 trillion in their lifetime. This anticipated future millennial spending presents ...

This week we are at the annual Phocuswright Conference—one of the preeminent events in travel, tourism and hospitality—to dive into the latest trends and shifts in this dynamic industry that is all about travelers. In previous years at Phocuswright events, we unveiled custom research on how people ...