Insight Into the Intersection of Travel, Technology & Marketing

Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2017, American adults spent an average of more than sixty minutes per day watching online video. over an hour ...

Email may not be the new kid on the block, but email marketing remains a tried-and-true method for reaching consumers, both new and existing. In fact, email is nearly 40 times more effective than Facebook and Twitter combined when it comes to acquiring customers. What’s more, many consumers ...

There is no question that today’s consumers are increasingly browsing on their mobile devices. The screens-on-the-go crowd is growing, and the world is ever-connected. Turning to travel specifically, it’s clear that online travel consumers are overwhelmingly using mobile browsers. According to a ...

Ready or not, here they come. Beginning next year, millennials, the millions of 17 to 34-year-olds who comprise history’s largest ever consumer generation, are poised to spend $200 million annually, and upwards of $10 trillion in their lifetime. This anticipated future millennial spending presents ...

Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012. ...

The era of brands aiming to attract and engage new audiences and keep bringing back existing customers is well underway. In an increasingly mobile marketplace, where people are spending more time on the second screen, what could be more engaging for consumers than games? Games have become a key way ...

Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases? To help travel advertisers understand how to inform today’s travel consumers, we ...

Every year the United Nations organizes World Tourism Day on September 27, which aims to foster awareness among the international community on the importance of tourism and its social, cultural, political and economic values. This year the theme is “One Billion Tourists, One Billion Opportunities” ...