Millennials, like other classified generations before them (Boomers, GenXers), have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy. A growing sub-set is not only finally tackling their student debt and moving out on their own, but have ...
The consumer experience across devices is becoming more fluid, or as the IAB has noted, there is a rise of a new liquid consumer. As device consumption continues to evolve and expand, travel consumers’ habits and behavior have also adjusted. Understanding travelers’ device usage is vital for ...