Insight Into the Intersection of Travel, Technology & Marketing

When considering whether or not they should spend their time, energy, and marketing budget promoting a route, an airline will look at dependencies like demand forecasting as well as connectivity at their hubs. They might also look at whether their competition is already offering that route. Once ...

The number of airports across the country is increasing by leaps and bounds. According to the United States Department of Transportation, the total number of public and private airports in the US grew by 29% between 1980 and 2017. Thanks in part to increased marketing efforts – and selling points – ...

Perhaps you’ve been asked to increase room nights and increase awareness. Also, you’ve been tasked with figuring out which campaigns in your marketing plan work (ie, drive revenue) and which ones don’t. And you’ve been asked to do all of this with a limited budget. What if you could stay within ...

Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

You may have seen from our Insights Summit at this year’s Destinations International Annual Convention, but for those of you who missed out on the conference entirely, we wanted to recap our key takeaways from a week of sessions. Here are our top 5 trends from this year’s event that we think you ...

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to ...

While many destinations around the world can offer visitors restaurants, shopping, nightlife and more, the San Diego Tourism Authority would argue that all of those things are better to experience by the beach. And, they would know. San Diego is known for its beautiful coastline, its sandy beaches ...

Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...