Insight Into the Intersection of Travel, Technology & Marketing

Every summer, Tel Aviv hosts a week long Pride festival which culminates with the Gay Pride Parade – where members of the LGBT community from around the world gather for music, fun, and socializing. What started in 1998 with a few gatherers, has turned into an event hosting over 100,000. Using this ...

A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locally live in the countries they visit. That’s why 39,000 Australian travelers took the “Like a Local” travel quiz that we developed for ...

Everybody knows the internet loves cats, but Expedia and The Bahamas Tourist Office partnered on a campaign that proved people also love #SwimmingPigs. Of course, vacationers the world-over know that the Bahamas are one of the planet’s premier warm-weather, tropical beach destinations. However, the ...

Last year, we were given the opportunity to partner with Abu Dhabi Tourism & Culture Authority – on a specific challenge: raising its profile with vacationers in the United Kingdom through an integrated marketing campaign using online, social media and outdoor advertising. Almost everybody ...

How do you combine the social muscle of a service such as Twitter with a travel brand in order to increase awareness of a destination? Add images of renowned masterpieces, the power of crowdsourcing and a chance to win a trip to Holland. As part of a broad program to promote Holland and its ...

New Orleans tourism has steadily recovered over the last decade, and to jump-start the 2015 warm weather season the New Orleans Convention and Visitors Bureau (NOCVB)—working through Expedia Media Solutions to partner with the Travelocity integrated marketing communications team—brought the ...