Insight Into the Intersection of Travel, Technology & Marketing

Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Destination marketing organizations (DMOs) make it their job to trumpet the uniqueness of their locales. When done well, DMO campaigns result in an increase of local and global travelers, driving value into their communities. So, what makes for an impactful DMO campaign? Below are a few examples of ...

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers. This theme was discussed yesterday at ...

Brand USA, the destination marketing organization for the United States, has a mission to increase incremental international visitation to the United States. They plan to do just that in a new campaign, by inspiring travel and destination discovery by transporting people on a sound journey around ...

While many destinations around the world can offer visitors restaurants, shopping, nightlife and more, the San Diego Tourism Authority would argue that all of those things are better to experience by the beach. And, they would know. San Diego is known for its beautiful coastline, its sandy beaches ...

Did you know that 43 percent of business trips turn into leisure and business trips (what we call bleisure)? Now consider that 66 percent of bleisure travelers spend more money on leisure activities because of the money they saved on travel. Translation? Bleisurers are ready and willing to spend ...

When booking a trip, travellers place the most importance on the activities they will be doing on their trip, according to our new study commissioned with Northstar Research. This is especially true for Australian travellers, who ranked activities above lowest price and deals in importance. To ...

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year ...