Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the ...

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us ...

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Every March, travel and tourism brands from across the globe descend on Berlin, Germany for ITB, the world’s leading travel trade show. Our team was there this year, taking more than one million combined steps across the huge conference venue to meet with our global marketing partners and enjoy the ...

What You May Have Missed at ITB Berlin 2018

This past week our team gathered in New York City to participate in the HSMAI events taking place, including the Chief Marketing Officer Executive Roundtable and the Digital Marketing Strategy Conference. This is a conference we look forward to every year, and a chance for us to not only share our ...

Talking Strategy and Travel Trends at HSMAI’s Annual Events

Every year Americans collectively leave 662 million days of vacation on the table. That is according to Project: Time Off, which is an initiative by the U.S. Travel Association to raise awareness of all the vacations days that go unused. The national movement encourages Americans to take time off, ...

We’re Helping Change the Stigma of Vacation Planning with Project: Time Off

Expedia Media Solutions, along with other groups from Expedia, Inc., descended on Las Vegas this week for the annual Expedia Partner Conference. We had the opportunity to host an Insights Summit for the seventh year in a row, for over 600 of our global partners. During our time together, we shared ...

Key Takeaways From Our Insights Summit at the Annual Expedia Partner Conference

The travel industry's top leaders and influencers recently descended on Hollywood, Fla. for the 2017 Phocuswright Conference. We were on hand to present our latest research and hear firsthand from key industry executives what they see could be the next big thing in travel. As mentioned in my ...

What We Learned at The Phocuswright Conference

Destination Marketing Organizations (DMOs) of all shapes and sizes gathered this week in San Francisco to learn from one another about the newest technologies and strategies for marketing their destinations. My team and I were on site to hear what DMOs are focusing on in 2018, and I wanted to share ...

Influencers, UGC, and Video: Building a Travel Marketing Strategy

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