Insight Into the Intersection of Travel, Technology & Marketing

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your ...

You’ve probably heard that old adage about writing: Show, don’t tell. The same advice is just as relevant to travel brands. Why tell potential travelers about an experience when you can show them? As consumers spend more and more time in the digital space, they’re also spending more and more time ...

With digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your optimizing these channels to meet and exceed your marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the ...

In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the ...

The beauty of digital marketing is the data that can be accessed, often in real-time, to inform what is or is not working, and what customers are really interested in – which can be demonstrated by the online steps they take, such as visiting a website, clicking on an ad, considering and making ...

We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day. Email ...

Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases? To help travel advertisers understand how to inform today’s travel consumers, we ...