Insight Into the Intersection of Travel, Technology & Marketing

Before you assume you know where your visitors are coming from, look at the data. International visitation is a huge objective of many destination marketing organizations, hotels and other brands. And while increasing international visitation is very important for brands and local economies, don’t ...

Travelers have commonly combined their business and leisure travel for a number of years now, but the phenomenon continues to grow, especially as young professionals increasingly travel for business. “Bleisure,” or business travel extended for leisure, has brands across the travel industry waking ...

This week at the Destinations International Annual Convention, we launched our newest research study on . The study, which spotlight the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico, shows that on average, Latin American travelers are taking nearly five ...

“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home. While ...

British travel, both domestic and international, increased in 2017 and is projected to keep increasing for 2018, according to a new report in ABTA. This is great news for marketers as this growth presents an opportunity for you to reach a larger audience. With that, we’re giving you insights into ...

Australians are the most deal-driven travelers within Asia-Pacific, but given that they travel the most and are more likely to travel abroad, they invest in travel and are likely looking to get the most bang for their buck. According to our new study with Northstar Research Partners, Australian ...

New generational insights from our study with Northstar Research Partners show that Japanese travelers may be vacation deprived, as they are traveling significantly less than other Asia-Pacific countries. However, when they do travel, they prefer sightseeing trips and staycations, and enjoy culture ...

We previously shared an inside look at Canadian and American travelers from our study with Northstar Research Partners, looking across generations from Gen Z to Baby Boomers to identify their unique behaviors and preferences when shopping for and booking travel. Today on the stage at The ...